Think about the messages you love getting from your favorite brands.

Maybe they share valuable information that you don’t have time to research yourself. Maybe they remind you of something you’ve forgotten.

Maybe they just give you discounts or offers that you won’t find anywhere else.

Whatever message it is, you’re grateful you received it. That’s the kind of message you want to send your leads and customers.

With the right text message, you can.

The $20,000 Pair of Text Messages

Salesmsg allows you to send text messages to the segment of your customers who actually want to see it. Targeted messaging like this is known as an SMS broadcast, or sometimes called a “mass text” or “bulk message.”

Whatever you want to call it, the trick is to craft the kind of text message your customers will thank you for sending.

If you get it right, it can really pay off.

For example, we know a Salesmsg customer that made an extra $20,000 off two well-timed SMS broadcasts. 

At the time, this Salesmsg customer—Samcart—was running a 4-day sale for their ecommerce platform, and giving away courses as free bonuses.

Samcart used Salesmsg to send out two simple texts to 44,000 “warmish” leads. According to our customer, this list of 44,000 were “not their hottest leads,” but the people on this list had signed up for the business’s webinar in the past. Samcart sent two short texts to re-engage these leads.

The first text read, “Did you see this yet? These courses are huge! Check them out: (link).” The second just mentioned the promotion's deadline.
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That’s all it took to bring Samcart an extra $20,000 in revenue.

That’s just one example. In just a moment, I’ll show you six ways to use SMS broadcasts for your own marketing campaigns.

Before you send any SMS broadcasts...

‍If you’re new to texting, you can only send SMS broadcasts in the U.S. if you have explicit permission to text your leads or customers.

That’s a great thing, because you can only text people who want to hear from you.
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Also in the U.S, you must register your number with the mobile carrier networks to text your customers. This compliance process is mandatory for all U.S. businesses.
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And it’s worth it. Once your business goes through compliance, you can reach out to your customers in the one channel they are most likely to see your message.

You also get the best deliverability on your SMS broadcasts after you go through compliance.

Let’s take a look at six different ways you can use SMS broadcasts, along with a few sample text messages to test for your business.

1. Beginning and End of the Promotion

This one is right out of Samcart’s playbook.

Samcart sent those $20,000 text messages on the first and last day of their promotion. You can test out a similar SMS broadcast for your own promotions.

Seasonal discounts, flash sales, limited-time offers—major promotions tend to thrive when combined with well-timed SMS broadcasts.

By texting only your best, most engaged leads on the first and last day of your promotion, you’re sending them a helpful reminder they will likely appreciate.

Sample Texts:

1. "Black Friday Sale: 20% off our entire store for the next 24 hours only. Shop now, before it’s gone: [link]"
   
   
2. "Hey (Fname), our sale ends tonight. Last call for 15% off – [link]!"
   
   
3. “Free Course: Get our most popular course with any annual plan. Check this out: [link]”

Why this works: A silent text message can cut through the noise of even the loudest market, even on big advertising days like Black Friday.

That’s why a SMS broadcast can stand out—and capture your customers’ attention—in a way that email, ads and social media often can’t.

By sending your SMS broadcast on the first and last day of the promotion, you’re also cashing in on the most exciting days of the promotion, so you can encourage customers to take action.

2. Launches (Feature, Product, Book)

Got something new to announce?

Whether it's a product launch, a new feature, or even your long-awaited book, a little SMS marketing is a fast, easy way to get the word out.

In the weeks leading up to your launch, you can even invite your best customers to sign up for your “VIP texting list” to hear about this product, feature or book first.

Sample Texts:

1. "Thanks to your feedback, we just launched our biggest product yet. 🎉It’s available right here: [link]"
   
   
2. "New Feature: Customers have been asking for this. Check it out: [link]"
   
   
3. “Finally my new book is here! As promised, your copy is waiting for you(It’s already getting 5-stars! Big thanks to you fans for that

Why this works: By asking your customers to sign up for your VIP texting list, you’re building anticipation for your coming launch.

When you send out a SMS broadcast about your launch, you’re keeping your promise to let them know first. This can drive sales or early adoption of features because your customers are expecting it. 

3. Event and Webinar Invitations

When it comes to driving attendance to events—whether in-person or virtual—texting gets people moving.

Text message invitations feel personal. Their immediacy helps drive build momentum as your event approaches.

Here at Salesmsg, we always suggest you start with the initial invitation, and then send at least one text reminder to attendees to encourage them to show up. (You can also set these texts up as automated reminders.)

Sample Texts:

1. "You're invited to our exclusive webinar on [Topic]. 🗓️ Save your spot here: [link]"
   
   
2. "Heard about our webinar? We’re breaking down (strategy details). You in? Sign up here: [link]"
   
   
3. "Tickets are selling out! Sign up for our first-ever conference here: [link]"

Why this works: Events rely on getting people to commit early, and SMS invites help cut through other distractions.

It’s estimated that 98% of text messages are read in the first three minutes. That means your customers are more likely to take immediate action—and even thank you for the timely invitation and reminders.

4. Re-engage Leads for the Sales Team

Leads go cold. It’s a reality of business.

SMS gives you a direct, yet casual way to reach out and re-engage those leads. A well-timed message might be all it takes to restart the conversation.

The beauty of an SMS broadcast is it’s a one-to-many text message. That means you can re-engage all our sales leads from the past weeks, months or quarters at once.

No need to be pushy in your message. Keep it light, conversational and helpful.

You want to offer value, rather than ask for the sale. Think about pairing your SMS broadcast with an exclusive offer to entice them to chat with you again.

Sample Texts:

1. "Hey [FName], still needing a solution to (this problem)? I’d be happy to set you up with (exclusive offer). Check us out: [link]"
   
   
2. "We’re offering a special discount for everyone who’s met with us for a live demo—get 10% off your annual plan: [link]"
   
   
3. "Ready to take the next step with [Service]? We'd love to chat. Reach out anytime: [link]"

Why this works: SMS feels more personal than email, which makes it ideal for re-engaging cold leads. 

A well-timed SMS broadcast can remind leads about what value you bring to the table, without feeling intrusive. Also, offering a second-chance deal can reignite interest, and even make a past lead grateful.

5. VIP and Upsell Offers for Customers

SMS broadcasts are made for exclusive, customer-only offers.

By sending a text message to your best clients, you can give customers a special deal, limited-edition product, presell opportunity, or other offer that you would never email your list about or even post on social media.

You’re giving your best customers something that’s truly not available anywhere else.This exclusivity can entice your most loyal customers to act. 

Sample Texts:

1. "Exclusive offer for VIP customers like you: Get early access to our sale and grab your free gift first. Check this out: [link]"
   
   
2. “Thinking of upgrading your plan? Now is the time. Upgrade now and get 10% off the next month. Get details: [link]"
   
   
3. "VIP Alert: Don’t miss this limited-time bundle offer just for you: [link]"

Why this works: VIPs love feeling like they're getting something no one else can. Sending a SMS broadcast makes it easy to deliver these high-value, exclusive offers directly to the people most likely to act on them.

6. Content to Sell/Resell Your Product

SMS isn’t just for promotions and reminders.

It’s also the fastest, easiest way we’ve found to share valuable content that sells or resells your product or service.

You know the piece of content that brings in the most sales for your business. Whether it’s a how-to guide, video tutorial, customer success story, course, or entire book, you can easily send your leads a link to this content in a SMS broadcast. 

Sample Texts:

1. "Want to get more out of [Product]? Check out our how-to guide: [link]"
   
   
2. "Here’s how [Customer] grew their business using [Product.! Read the case study: [link]"
   
   
3. “New Book: We worked on this for over a year. Now the first copy is yours. Enjoy! [link]"

Why this works: You don’t have to sell directly in every SMS. Delighting your customers with relevant content helps you build trust and drive future sales.

Bonus: The MVP of SMS Broadcasts

Best part of SMS broadcasts?

You can open the door for two-way conversations with your customers.

When you’re using Salesmsg, your customers can respond to any SMS broadcast you send with our texting platform. Customers just have to click “reply” on the text—and you’ll see all their reply texts inside your Salesmsg account.

Suddenly, you have a direct channel for building relationships with your audience.

Sample Texts:

1. "Got questions about this week’s promotion? Reply to this message, and we’ll be happy to help!"
   
   
2. "What do you think of our new (book, product, feature)? If you have a moment, we’d love a quick review: [link]. It really helps us out!”
   
   
3. "Have you tried our new feature? Reply with your thoughts—we’d love to hear from you."

Why this works: When customers feel heard, they are more likely to engage with your brand. Plus, SMS replies give your business valuable insights in real-time. You have the chance to respond quickly to concerns or opportunities as they arise. 

3 Pro Features to Try Inside Salesmsg

Salesmsg makes it easy to get started with SMS broadcasts.

Even the non-techies on your team can build a SMS broadcast inside our platform in a matter of minutes as you can see below.

Our Salesmsg product team just updated the SMS broadcast platform to make it even simpler to build, schedule, and track your SMS broadcasts with our detailed data reporting inside Salesmsg.

It’s also easier to target specific contacts, so you always make sure you’re sending the right message to the right audience to get the results you want.

Inside Salesmsg, we have features to help you spruce up your SMS broadcasts.

1. Add videos, images, PDFs and emojis for your SMS broadcasts.

You can attach any file to your SMS broadcast like a new sales video, image of your new book, how-to PDFs, emojis—or anything else you’d like to send your customers.

Even better, you can now find, organize and manage all your files inside Salesmsg in our newly revamped Media Library.

2. Drop in a custom short URL to your SMS broadcasts.

As you saw, most SMS broadcasts include a link inside them. At Salesmsg, we always suggest using our built-in link shortener to create that link. This allows you to track the click-through rate inside Salesmsg.

So we highly recommend you stick with our link shortener if you’d like to try this.
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‍3. Let our AI Assistant write SMS Broadcasts for you.

Still not sure what to write in your SMS broadcasts? Our AI Assistant can help.

All you have to do is drop in some placeholder text. Then our AI Assistant can rephrase it for you, change the tone, or expand or shorten the text as you like.

Keep the Conversation Going with SMS

Remember: You’re not just sending mass texts for your business.

You’re giving customers the high-value content, offers and other messages they want to see—and may even thank you for.

Whether you’re driving sales, promoting events, or gathering feedback, the key is offering value and keeping the conversation going.

Ready to get started? Sign up for a live demo of Salesmsg, and our team will show you how to best use SMS broadcasts in your specific business.