Text messaging statistics show that this method of communication is more cost-effective and even preferred by customers over other communication mediums.

If you’re looking to grow your brand, and ultimately your business, you’ve likely done some research on new tools and technologies that are aimed at boosting your marketing efforts. One area that you may not have investigated yet is text messaging. While no customer wants to be bombarded with a large number of text messages, if orchestrated correctly, mobile messaging can be a unique way to connect and keep the dialogue going between you and your customers.

Why text messaging could make sense for your business

When it comes to text messaging, the numbers don’t lie. With more than 4 billion people around the world using text messaging, it should come as no surprise that if used effectively, this form of communication can be a beneficial and convenient way to connect with your customers. Below are just a few of the reasons why your organization should look at the possibilities of implementing SMS messaging into your overall marketing strategy.

Consumers have a unique bond with their mobile phones

According to research from Morgan Stanley, roughly 91% of US consumers keep their phones within reach 24 hours a day! In addition, since most smartphones support SMS messaging, if you’re looking to quickly connect with your customers, there’s truly no better option than leveraging the power of text messaging.

Instant two-way communication

Most marketers are used to using email or even postal mail where the chances of a customer actually opening your offer are incredibly slim. With today’s email clients beginning to be powered by artificial intelligence, it has become much more difficult to avoid a customer’s ‘spam’ or ‘promotions’ folders. With text messaging, your message is instantly placed in front of your target customer, and with stats showing that 95% of texts are read within the first 3 minutes, it’s easy to see how effective SMS based marketing can be.

Consumers prefer text messaging

In today’s fast-paced technology-driven world, consumers are often short on time and prefer text messaging as opposed to lengthy phone calls. When it comes to business correspondence, according to Pew Research, 78% of individuals say they would rather communicate with companies via text as opposed to other means of communication.

Text messaging is more cost effective from a business perspective

Any business is always looking for unique ways to cut costs. Customer service can be a significant cost for companies where representatives spend large amounts of time on the phone or communicating back and forth via email. Text messaging provides a more instant two-way communication method where customers can quickly access customer service representatives, and the representatives can, in turn, respond more quickly to help solve problems and cut costs. Effective customer service is all about satisfactorily handling as many inquiries as possible in a set period of time, and text messaging allows organizations to respond to more customer requests in a timely manner.

Boost your business texting efforts with Salesmsg

If you’re beginning to see the benefits of adding text messaging as a way to better communicate with your customers, you should look at the many unique features of a tool like Salesmsg. With Salesmsg, you’ll be able to offer scalable, two-way text messaging that can allow you and your team to instantly respond to customer requests from an easy to use, cloud-based platform. Stop juggling customer requests from your personal mobile phone and instead leverage the power of Salesmsg, which can allow you to ensure all of your SMS messages are integrated into your favorite CRM. To get started with Salesmsg today, sign up for a free 14-day trial.