Quick Summary

Want to text hundreds or even thousands of customers—without spamming them? This post shows you how to send personalized mass texts individually, so every message feels direct and builds trust.

-----------------------------------------

Texting feels personal. That’s why it works.

But if you’re running a business, texting one-on-one won't give you the reach you need. And group texting only creates issues.

The middle ground is bulk texting: reaching hundreds or thousands of customers at once, while still making every message feel like it was written just for them.

In this post, you’ll learn the difference between group texts and bulk texts, why sending individually matters, and how teams across marketing, sales, and support use it to connect.

You’ll also see how to actually write and send a bulk text inside a platform like Salesmsg, so you can scale communication without losing the human touch.

What's the difference between a group text and a bulk text?

Very simple.

A group text is a plain text message sent to multiple people simultaneously. Typically, the number of people you can send a group text to caps out at 10 for both iPhone and Android devices. iMessage gives you a slightly larger range and caps out at around 32 recipients.

Group messages are an easy, convenient way to text multiple contacts without the hassle of typing out the same phrase over and over again. Group text messages are perfect for sending pictures of your new baby, organizing a neighborhood block party, or inviting your closest friends out for happy hour.

Bulk text messaging, or bulk SMS, is very similar to group texts but on a much larger scale.

Mass text messages are typically used in the business world. You don't send mass texts from personal cell phones. Instead, businesses use a texting platform like Salesmsg to send mass texts for messages like sale alerts, appointment reminders, feedback polls, and more.

When should I use group text vs. bulk text messaging?

Group message:

Group texts are fine if you’re starting small. But they don’t cut it for business. Why? Because you can only send to a handful of people at a time. Sure, you could make multiple groups, but then you’re stuck managing threads, losing track of who’s where, and wasting time on scattered replies.

Bulk text:

In contrast, bulk texts are built for business. You can send one message to hundreds or even thousands of contacts, and every text feels like a 1-on-1 conversation. No noisy group chats. No reply-all chaos. Just clean, direct texts that make scaling simple.

Who can benefit from bulk text messaging?

The short answer: just about everyone in business can benefit from mass texting.

Mass texting keeps customers in the loop and gives businesses a smarter way to connect.

For customers:

Signing up for texts means they want to hear from you. Bulk messaging helps them stay up to date—whether it’s reminders, alerts, new products, policy changes, or special offers. It’s the fastest way for customers to get the info they actually care about, in the place they'll actually see it (on their phones).‍

For businesses: 

Every text you send and every reply you receive builds a clearer picture of your audience. Over time, you learn what customers click, what they ask about, and what drives them to buy. That feedback helps you refine offers, improve service, and ultimately grow revenue. And because conversations stay organized inside your texting platform, it works no matter what industry you’re in.

How different teams use bulk texting

• Marketing: Announce launches, run promotions, remind people to show up for webinars, and drive event signups with messages people actually read.
• Sales: Nudge leads, send sales demo reminders, and keep deals moving without the back-and-forth of endless calls.
• Support: Share updates, answer FAQs, and send alerts to solve problems before they become tickets.
• RevOps: Track it all—responses, conversions, and revenue impact—to sharpen strategy across the funnel.

Bulk texting can work across your whole business. The next step is learning how to write messages that feel personal and get read.

How do I write a bulk text?

It only takes a few minutes to send out a mass text from a texting platform like Salesmsg.

Before you hit send, it pays to pause and think through a few basics.

Know your audience.

Who are you texting—college students, young families, retired homeowners? The message should match the person. In Salesmsg, use segmentation to filter your list so the right people get the right text. Know your list size and send frequency, too. That helps you choose the plan that fits your volume.

Define your purpose. 

What’s the job of this message? A holiday promo, a product launch, an appointment confirmation, a feedback nudge—pick one clear goal. In Salesmsg, you can tag campaigns by purpose so results stay easy to compare later.‍

Match your voice. 

A pop-up flower shop won’t sound like a global restaurant chain. Decide how casual or professional you want to be and keep it consistent. ‍

Use the right features. 

‍‍Timing and follow-through matter. Schedule sends for when your audience is most responsive, set business-hours auto-replies to acknowledge inbound texts, and keep quick answers handy with Saved Replies inside Salesmsg. You can also send mass messages immediately or queue it for later—Salesmsg handles both.

Write faster with AI.

Salesmsg’s built-in AI Assistant can suggest replies, rephrase or shorten your draft, expand a few notes into a clean message, adjust tone, or summarize a recent conversation—so you stay personal and on-brand without burning time.

How do I send bulk text individually?

Sending one text message to thousands of people—and making it feel personal—doesn’t take magic. It takes the right platform.

With Salesmsg, you can write a single text and deliver it as an individual thread to every contact on your list. Here’s how it's done:

1. Get permission first.

This is the single most important step. It's the reason bulk texting doesn’t cross the line into spam. Customers must opt in before you text them. That consent means they want to hear from you, and it keeps you compliant with 10DLC and other carrier rules. Salesmsg makes it simple with built-in opt-in/opt-out tools, so you’re covered from day one. (We also share best practices for growing your SMS list with permission the right way.)

2. Upload your contacts.

Import a CSV or sync Salesmsg with your CRM. Either way, your list stays clean and organized, so you’re ready to text.

3. Decide who gets your text.

Not every text should go to every contact. Use tags, lists, or segments to filter your audience, so promos hit customers who opted in for deals, reminders go only to webinar registrants, and product updates reach the right group. This step keeps your texts relevant, respectful, and effective.

4. Write your message.

Keep it short, clear, and personal. Add merge fields (like name, date, or location) so every recipient feels like you texted them directly.

5. Hit send (or schedule it).

Fire it off immediately, or schedule for later. Salesmsg gives you tools like business-hours auto-replies, instant notifications, and opt-out management—so you can scale while keeping control of your communication.

6. Manage replies in one (or multiple) inboxes.

‍Every response lands inside Salesmsg—not your personal phone. From there, you can reply 1-on-1, use Saved Replies for common questions, forward calls, or even drop in a PDF or video when needed. And if you want to split traffic by department—sales, support, marketing—you can set up multiple inboxes so conversations go to the right team automatically.

Behind the scenes, you still have access to all the extras—MMS and video texting, calendar integrations, toll-free and landline numbers, and more. But the real power is simple: send once, and carry on individual conversations at scale.

For more details about setting up bulk texts, or SMS broadcasts, check out our video below.

Wrapping up

Bulk texting gives you the best of both worlds: the reach of a mass message and the personal feel of a 1-to-1 conversation. With the right platform, you can scale communication across marketing, sales, support, and operations—without losing the human touch that builds trust.

If you’re ready to put it into practice, Salesmsg makes it simple to get started.

Frequently Asked Questions:

What are bulk MMS messages?
MMS stands for Multimedia Messaging Service. Unlike plain SMS, MMS lets you add visuals and media to your texts. With Salesmsg, you can send GIFs, videos, PDFs, images, and other media—making your messages more engaging and memorable.

Is mass text messaging expensive?
It depends on what you send and how often you send it. Costs vary based on the type of message (SMS vs. MMS) and your overall volume. The good news: you get what you pay for. Texting is one of the most reliable channels available—industry studies estimate that around 98% of texts are actually read—so even a modest budget can go a long way.

How do you get started with bulk texting?
Getting started is simple. Sign up for Salesmsg and you’ll have everything you need to send mass texts individually—so every message feels personal, not spammy. You’ll also get access to features like scheduling, auto-replies, MMS, and an AI assistant to make writing and managing texts easier.

New users get a 14-day free trial, plus a 30-day money-back guarantee if it’s not the right fit.

Visit salesmsg.com to start texting today.