Email marketing. Contact management. Machine learning. AI.

If you’re using ActiveCampaign, then you understand the power of this all-in-one marketing automation tool.

From managing your sales pipeline, to sending automated email campaigns, to helping you craft a unified customer experience for all of your leads. 

But, even with all that power and functionality, there’s one aspect that’s been lagging a bit behind.

SMS messaging.

We believe that SMS should be a central part of your marketing efforts. And why shouldn’t it be?

It has near 100 percent open rates, a super high response rate, and it’s easy to use. Plus, every single person on your list has a cell phone.

Basically, SMS can be used to support and enhance all of your existing campaigns. This means more responses, more meetings booked, and more sales. Who wouldn’t want better results from the same amount of effort?

Keep reading to learn about how our SMS integration unlocks the power of SMS across every single one of your ActiveCampaign campaigns.  

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Salesmsg Custom Objects for ActiveCampaign

Salesmsg custom objects for ActiveCampaign give you a complete view of every customer and their touch points by unifying SMS data from our app that you can use to personalize messages, trigger automation, or update your metrics more accurately.

More importantly, the custom objects will help you create powerful workflows from that data and automate 1:1 customer experiences that make your messaging stand out—and accelerate customer engagement.

Here are just a few highlights of what Salesmsg Custom Objects Can do for your ActiveCampaign integration: 

• Develop: Create powerful workflows using any data from the apps, tools, or spreadsheets you already use to run your business.
• Understand: Develop key insights into every touchpoint with your customers in the moment—without losing any historical context.
• Deliver: 1:1 communications, bring in more data through forms, and build completely customized reports.
• Personalize: Use actionable data to create tailored experiences that drive growth.

With a complete record of how every customer has engaged with your business, you can automate the most relevant experience possible.

Learn more and get an ActiveCampaign Demo to see our integration in action!

Automate and Personalize Customer Journeys with ActiveCampaign 

As your business grows and your sales pipeline gets larger and larger, understanding your customer journey becomes even more important. Your goal is to deliver a unique customer experience that’s in alignment with where your buyer is at on their journey.

Easy with a handful of leads, not-so-easy when you’re getting into the hundreds or thousands. 

Managing all of this does get easier with all the tools ActiveCampaign offers. 

For example, you can customize your user’s experience by using contact information to segment them into different groups. Then, you can use automation tools to automatically execute your campaigns to nurture leads. Plus, all of this is combined with personalization to make every potential customer feel valued and unique.

All together, this helps to move leads from the engagement stage, all the way to close and beyond.

By taking advantage of the Salesmsg SMS integration it gets even easier to deliver the right message at the right time, no matter where your prospect is on your customer journey.

With Salesmsg you can:

• Send personalized SMS messages within your existing email automations
• Send high-converting broadcast messages to drive clicks
• Create automated SMS messages to welcome new leads
• Send targeted messages delivering upsells or other VIP offers

Amplify Engagement with ActiveCampaign's Email Marketing and SMS Combination 

There’s nothing more important with email marketing than sending the right emails, to the right people, at the right time. ActiveCampaign lets you do this in a few ways:

• Send our broadcast emails to your entire list
• Create targeted emails based on audience segments
• Automatically send emails based on actions your contacts take
• Craft email autoresponders to automatically engage new leads, deliver lead magnets, and more

Plus, that’s just scratching the surface. If you’ve used ActiveCampaign for managing your email campaigns, then you know how powerful it is. 

Email is a powerful marketing tool. It has one of the highest ROIs out of any marketing channel.

But, there’s a way to make your email campaigns even more effective. While avoiding some of the most common pitfalls that plague email marketing.

See, when you send an email there’s a lot that has to happen. They need to actually receive the email in their primary inbox. They need to be intrigued enough to open it. They need to be hooked by your copy to keep reading. Finally, they need to take action by clicking a link or responding. 

That’s why it’s so important to integrate SMS with your email campaigns. 

By using a multi-channel approach with your contacts you can ensure they actually read the emails you send. For example, let’s say you’re running an email campaign to promote an upcoming webinar. 

Instead of just relying on email to get the word out, you can also send registration and reminder text messages. We did exactly this to boost event attendance for our upcoming webinar and saw 16 registrations in a few minutes, just from one simple text message.

And that’s just one example. No matter what goal you want to achieve with email, you can do it faster by adding SMS to the process. Plus, SMS can help you build a deeper connection with your contacts, compared to email alone. 

Streamline Sales Processes with ActiveCampaign's CRM Capabilities and SMS Integration 

Sales pipelines today have dozens of different touchpoints. Using ActiveCampaign’s CRM features you can easily bring all your channels and touchpoints together in one place. This gives you a birds-eye-view of your sales pipeline, so you can better manage your leads.

Still, nearly 77% of buyers say that their last purchase was too difficult or complex, so you know there’s a long road ahead when it comes to streamlining the sales process. 

So, instead of confusing and overwhelming your leads, you can guide them through the sales process swiftly and easily. 

With ActiveCampaign you can: 

• Identify and track your leads and prospects across various platforms
• Automate your lead collection and lead scoring, finding high-value and VIP leads
• See a customer’s entire journey and every single interaction with your brand
• Offer better transitions when moving between multiple sales reps

If everything above sounds like a lot, I’m not going to lie to you. It is. But, using all the CRM features ActiveCampaign offers you’re taking a massive step in the right direction. 

However, you can elevate this even further by using SMS. You can think of SMS messaging as a way to simplify the sales process and address common points of friction. 

You can send quick and automated messaging to nurture new leads, follow up with leads, and engage throughout the entire sales process. Since SMS messaging is so easy it makes sense to integrate it into every step of your sales process.

In fact, DC Coaching used ActiveCampaign and Salesmsg to add over $250,000 annualized income to their bottom line, by helping their clients automate their own businesses.

Beyond that, you can use SMS to improve your lead management and customer tracking. All of the data you uncover about your customers via SMS will automatically be added to your ActiveCampaign contact data. Plus, you can even send out quick and easy NPS surveys to help improve your lead scoring.

All of this together will help you improve your lead quality, so you can more easily move them down your sales pipeline. 

Maximize Impact with ActiveCampaign's Machine Learning and Predictive Sending 

Imagine talking to every single one of your prospects on an individual level. What would this do for your conversions?

ActiveCampaign’s predictive sending feature helps you do just that. Instead of sending out the same email to thousands of contacts, every contact will get a personalized email that reads like it was written just for them. 

Plus, you can do this directly within the email builder. All you have to do is create content variants that’ll get sent out based on certain triggers. Think of it like using segmentation and tags to separate your contacts but on steroids. 

Beyond machine-learning-enhanced emails, ActiveCampaign also uses machine learning for predictive sending. Essentially, it’ll analyze each of your contacts and how they engage with your messages, then it’ll send your messages when your contacts are most likely to open them.

All of this works together to help elevate your open rates and improve the performance of your campaigns. 

Now, you can take this data and add it to the SMS messages you send out. Think of it like A/B testing, but the machines are doing everything on your behalf. You can take the language that resonates with your prospects and incorporate it into your messages to improve your conversions. 

Think of it as a way to continue the conversation you’re having with your prospects on other platforms. This is an incredible way to deepen your relationship, while making your brand ever-present in the lives of your customers, and potential customers.

Level Up ActiveCampaign With Salesmsg Today!

As you’ve learned from using ActiveCampaign it’s already a very powerful all-in-one automation tool. From simplifying your sales process, to automating your marketing campaigns. 

But, you’re leaving a lot on the table with the basic SMS functionality.

SMS is the best way to reach your customers and actually converse with them in real-time. There’s simply no other medium that comes close. Not only can you create automated SMS campaigns to enhance the emails you’re already sending, but you can add SMS within your sales workflows to close more deals, faster.

Give our Salesmsg integration a try today to elevate all of your marketing and sales campaigns inside ActiveCampaign.