You walk into your favorite coffeehouse. The barista greets you by name, remembers your order, and asks about your weekend. 

You didn’t have to say a word—they already know exactly what you like.

Sure, the other coffee shop up the street stays open later, but this little cafe feels like home and you couldn’t imagine going anywhere else.

Now imagine you can give your future customers this exact same feeling, just by sending them short, simple text messages.

No need to write entire emails or viral social posts. A quick SMS message can make your leads feel that same personal connection with your business that you experience in your favorite coffeehouse.

Below, you'll learn the key tips for writing high-converting text messages that build bonds and make sales.

If you’re already a Salesmsg customer, you can use our platform to easily send these texts to your HubSpot SMS contacts. (We’ll show you how in a moment.)

Write High-Converting SMS Messages Without Actually Writing

Before we get into the tips for writing texts that get the response you want, I want to show you a tool that takes all the guesswork out of writing SMS messages.

It’s our advanced AI Writing Assistant at Salesmsg.

If you don't know what to send to your leads or customers, our AI Writing Assistant can take care of this for you. It's available free on all Salesmsg plans.

Our AI Writing Assistant can give you suggestions to rephrase your existing message, shorten your text, change the tone of your message from formal to friendly (or vice versa), or give you suggestions for what to write altogether.

Inside Salesmsg, you can use our AI Writing Assistant to craft high-converting SMS broadcasts like you see above. Or you can use it to respond to customers when you’re texting them back and forth.

If you’re a Salesmsg and HubSpot customer, you can easily connect your two accounts so you can start texting your HubSpot contacts. Once you’re set up, you can use our AI Texting Assistant to start sending engaging, high-converting SMS messages.

Whether you use AI or not, it’s still helpful to understand what makes a high-converting text message. Let’s take a look.

Keep it Short: 160 Characters or Less

Some businesses try to cram an email’s worth of information into their texts. That misses the entire point of sending a text. A good SMS message works because it’s short. It doesn’t feel like a burden to read it, like a long email or article.

The fewer words you use in your message, the better. In terms of length, we recommend using up to 160 characters per text message. However, you can send longer texts inside Salesmsg if your brand or business requires it. Or you can also break up your text into multiple shorter messages.

For some examples of business text messages you can use, see our 70 text message templates you can swipe and start using today.

Personalization Using Merge Fields and HubSpot Data

Texting is one of the most personal channels there is. It's usually reserved for family, friends, and work colleagues, so your messages should also have this friendly, personal touch. 

The easiest way to create this friendly tone is to add personal details to your messages. With Salesmsg, you can use merge fields to insert your leads’ first name, last name and any other relevant details to your texts, so you can add personalization to your messages at scale.

If you have your customers’ addresses, you might tailor-fit your message based on their location. For example: “We just launched a new online store for Canadian customers like you. Check it out here: link.”

Or, if you have their purchase history, you can use their past purchases to recommend a new product or offer you know your customers will love. “Still looking for tall jeans? All jeans are on sale this weekend. Shop now here: (link).”

You can add personal details about your contacts by pulling in CRM data from your HubSpot account and any information you have inside Salesmsg.

Clear and Compelling Call-to-Action

Every message you send needs to have a specific purpose. You're not texting a friend to see what they're up to, you're texting a lead to move them further down your sales pipeline. 

Don't make your customers guess what they need to do next. Tell them if you want them to click the link to take advantage of the discount. If you want them to respond, tell them. If you want them to book a meeting, tell them.

You'll want to use action-oriented language since you have less space in an SMS message. For example, “Text me back,” “Hit reply,” “Shop now here,” “Use this discount code,” “Book a meeting with me here” etc.

Timing: When to Send SMS for Maximum Engagement

Most people have their phones on them all the time. A lot of people even sleep with their phones in bed or right on their nightstand. 

But that doesn't mean they want their mobile devices vibrating when they're trying to sleep at night or have their phone filled with notifications when they get ready for work in the morning.

The time of day you message depends on your market and what you're selling. For example, if you're selling B2B software, it might make sense to message your leads early in the workday. If you're selling products to busy moms, the afternoon might get a better response.

With Salesmsg, you can schedule your messages during different times of day to see what gets the best response rate and clicks. Your text messaging data is available directly in your Salesmsg dashboard, so you can easily see the best times of days to send SMS messages.

Leveraging Urgency and Exclusivity

One of the best ways to get your leads to act now is to use urgency and scarcity. Some common tools include limited-time offers, flash sales, limited or exclusive access, time-based discounts, and more.

For example, Amazon does Amazon Prime Day every year, where you can get exclusive discounts for 48 hours. Other companies run promotions in honor of their founder’s birthdays, product or company anniversaries or other special occasions.

This is why you see Black Friday, Cyber Monday and other holiday discounts. They're an incredible way to drive sales—especially to help you hit your final KPIs for the year. 

The key here is to create a time or scarcity-based offer to encourage your customers to take action.

For example, you might text your best customers an exclusive VIP offer like: “We only have two spots in our VIP coaching program. Click here to secure your spot.” Or, "VIP customers: Get 20% off our customers’ favorite product this weekend.”

You can also add scarcity and urgency to any follow-up texts you send. For instance, "Interested in booking a free demo? We have open spots tomorrow: (Link).

Building Curiosity with Strategic Copy

Curiosity helps bridge the gap between what your customers know and what they want to know, or where they want to be. It highlights an unspoken strategy or need that only can deliver. In short, “to know what I know, all they have to do is respond.”

To create curiosity in your text messaging, use open-ended language, hints, teases, questions, and stories to move your customer to the next step in the process.

Let's look at an example. Say your core product is a B2B SaaS tool for cleaning companies that helps them track cleaning clients and earn more revenue. Your highest-converting piece of content is a case study that shows how one client used your cleaning company software to earn an extra $50K monthly.

Now you want to use this case study to build curiosity and sell more cleaning companies on your software. As a HubSpot and Salesmsg customer, you can set up automated text messages to go out through your HubSpot workflows like this: 

"Stephen, how did ABC Cleaning bring in an extra $50k each month, just by using our software? Get the full story here: (link)”

Or if you’re running a webinar, you might use a question to build curiosity like this:

Here are a few more examples of how to write text messages that build curiosity:

• “From our research of 52,000+ B2B software companies, this one thing causes clients to refund in the first 90 days. Fix this issue: (link)”
  
• What's the hidden-in-plain-sight strategy this sales team uses to close 25 new clients daily? Find out here: (Link)
  
• “Do you want to double your revenue without working more hours or hiring a new team member? Find out how: (Link)”

Think about how you can use curiosity, open-ended questions, and teasing throughout your text messaging and follow-up campaigns.

Value Proposition in the First Few Words of Your Texts

Think of the first few words of your text message like the subject line of your email.

The job of an email subject line is to build intrigue and curiosity and address the reader's unspoken question: what's in it for me?

The first line of your text message is the first thing your leads will see in their message inbox, so it needs to be compelling and encourage them to click. Plus, it also needs to let your customers immediately know what the message is about.

If possible, use what you know about specific customers to give a compelling value proposition in the first three words. For example, if you know a segment of your list is interested in a particular product or service, let them know it's now available.

Here’s a few examples to inspire your next bulk SMS or SMS broadcast:

• Hey Bob, you can get 30% off your next purchase if you buy in the next 48 hours. Go here to shop: (Link)
  
• Jenny, your product demo is up in 7 days. Time to upgrade your plan or risk losing your data. Get details: (Link)
  
• HubSpot users: Want to see the top 7 HubSpot workflows we use at Salesmsg? Try this in your HubSpot account: (Link)

Emojis, Images, Videos and Links

SMS is highly visual. So, you'll want to know how your message looks to your visitors.

Think about it: when writing an article for your website, you use subheads, short paragraphs, bullets, and more to make it easy for your readers. 

With text messaging, you'll use emojis, punctuation, capitalization, and links to break up your plain text. If it makes sense for your messages, you can also add videos, images, and GIFs.  Ask yourself: what kind of message would I like to receive? And what would I respond to?

Inside Salesmsg, you can easily create an SMS message with emojis, images, videos, GIFs, and other attachments. As a Salesmsg customer, you get your own media library inside our texting platform to store all these files, so you can quickly add them to any message.

Test, Analyze, and Optimize Messages

You can't improve what you don't measure. That’s why Salesmsg has conversion and revenue tracking for nearly every aspect of your SMS campaigns.

Inside Salesmsg, you can easily test out different campaigns. Analyze your results, and optimize every message that you send your customers and leads.

Once you know which messages are effective for your audience, you can automate those specific texts inside HubSpot for even higher conversion rates. With Salesmsg’s native HubSpot integration, you can even set up these texts to send automatically from inside your HubSpot account if you wish.

Conclusion: Create Effective, On-Brand Messages in HubSpot

Hopefully, you have a better understanding of how you can improve your SMS marketing by writing high-converting texts. The tips above will help make your messages engaging, and improve your marketing and sales process.

Remember, when in doubt, just text like you’re texting a friend. After all, it is another human being at the end of your text, and you want your customer to feel like that personal one-on-one connection with you and what you have to offer. 

Frequently Asked Questions

How can I make my SMS messages more personalized in HubSpot?

The best way to make your messages more personalized is to add existing data you have from your contacts, like their name, past purchases, location, and more. Being able to text from your CRM lets you easily insert existing data into your messages.

What is the ideal length for a high-converting HubSpot SMS message?

We recommend that high-converting messages have a message length of up to 160 characters—ideally, the shorter your message, the better. Going over 160 characters means extra fees per text. When crafting a message, first write a draft. Then ask yourself: “Is every word necessary?”

How often should I send texts to my leads?

The frequency of your business texts depends on your market and the type of messages you’re sending. It also depends on the type of SMS campaign you're running. For example, you might send SMS messages for three or four days in a row if you’re running a welcome sequence for new SMS contacts. However, if you’re running a promotional campaign, you may only want to send three to four promotional messages per month. A good rule: For every four emails you might send, only send one text. 

What are the best times to send HubSpot SMS messages?

Avoid sending your messages too early or late in the day. You don't want to annoy your subscribers. Ask yourself: What’s the best time for customers to receive your message? When would it be most valuable to them? You can experiment with different times of day and let your SMS data inform your ideal sending times and message conversions. 

Can I track SMS performance in HubSpot?

Yes, HubSpot’s CRM offers basic SMS analytics. However, if you want the most robust SMS analytics available, you'll utilize the Salesmsg and HubSpot integration. Then, you can access Salesmsg analytics, which provides conversion tracking, open rates, click-through rates, and much more. 

How can I get started sending SMS through HubSpot?

We suggest trying out Salesmsg.

Our team built our fast-evolving texting platform to integrate seamlessly with HubSpot. You can connect your HubSpot account to Salesmsg in just a few clicks. Then you’ll have everything you need to send bulk SMS, text back and forth with customers, and send automated texts through your HubSpot workflows.

Want to see how this works? Sign up for a live demo of Salesmsg and my team will walk you through how to get started.