Salesmsg vs. Sakari: Which Wins in 2024?
Choosing the right texting platform can be a game-changer for your business.
You've narrowed it down to two of the top contenders: Salesmsg vs. Sakari. But which SMS platform is the best fit for your business?
Let's take a closer look. In this guide, you'll see a side-by-side comparison of Salesmsg's and Sakari's features, reviews, compliance and more. You'll also see why Salesmsg won in almost every category—including what real-life users had to say.
Ready to see the difference between Salesmsg and Sakari? Let's dive in!
Salesmsg vs. Sakari: Let's Compare
Starts at $25/mo
Starts at $16/mo
181 5-star reviews out of 230 total
10 5-star reviews out of 15 total
161 ratings on HubSpot Marketplace
113 ratings on HubSpot Marketplace
Unlimited
Unlimited
SMS Broadcasts, two-way texting, scheduling, MMS with images, emojis, PDFs, videos etc, recurring messages, autoresponders, shared/private inboxes, text-to-join keywords, folders to organize inboxes, chat view vs. call view, conversation sorting, conversation triaging, conversation assignments (manual, round robin), conversation notes and tagging, saved replies, media library, merge fields, message signature, URL shorter, custom branded URLs, Email-to-SMS replies, website, SMS triggers, workflows
SMS Broadcasts, two-way texting, scheduling, MMS with images up to 500kb, autoresponders, shared inboxes, text-to-join keywords, saved replies, URL shorter, custom branded URLs, Email-to-SMS replies
Allows your customers to text you through a support widget on your website.
Make and receive calls, call recording, call transcription, call history, 3-way calling, call waiting, call queue, call distribution, voicemail, call forwarding, interactive voice response (IVR)
Make and receive calls (Beta), call recording, call history, voicemail, call forwarding
Send ringless broadcasts, trigger ringless broadcasts inside workflows, Text-to-speech to record your own voice, Trigger-based ringless voicemails
Texting analytics, calling analytics, performance analytics for team members, conversion tracking
texting analytics
Automated compliance built into platform
Compliance tutorials and walkthroughs
Remove “scam likely” labels from calls, Brand your Caller ID, 2-factor authentication for logins, Roles + permissions to manage access levels, allow double opt-ins for SMS
Roles + permissions to manage access level
AI-texting assistant improves messages, changes tone, and generates entire text messages for you to use
AI tool generates message variations for A/B testing
11 integrations including popular CRMs like HubSpot, Salesforce, ActiveCampaign, Pipedrive, Keap, Aircall and Slack. (Plus, Zapier which allows for thousands of other integrations.)
11 integrations including popular CRMs like HubSpot, ActiveCampaign, Pipedrive, Aircall, Zoho, CallRail and Slack. (Plus, Zapier which allows for thousands of other integrations.)
Agencies: Offer Salesmsg to clients and manage it on their behalf. Earn commissions.
Franchises: Purpose-built features for multi-location businesses.
No specific features built for agencies / franchises that we could find.
Local, Toll Free, Landline/Voip
Local, Toll Free, Landline/Voip
Mobile app + Chrome Extension
Mobile app
Live chat, email, available Mon-Fri
Live chat, email, available Mon-Fri
Salesmsg vs. Sakari: What Users Say
Now, let's look deeper at what actual users have to say.
On G2, Salesmsg has over 200 reviews, while Sakari has 15 as of this writing. It’s not exactly an equal sampling of customers. However, we can still look at what they have to say.
Here’s the breakdown:
181
10
230
15
Salesmsg has a G2 rating of 4.6 / 5 stars based on 230 reviews, including 181 five-star reviews.
Here are some of the main reasons people like Salesmsg:
- The platform is very easy to use and quick to set up
- It makes communication with leads, students, and clients almost too easy
- CRM integrations are easy to set up, especially the HubSpot integration
- The customer service team is very responsive and always willing to help
Here's what one user had to say about Salesmsg’s integrations and support:
"Top-notch platform! I work with a digital marketing company and integrate Salesmsg with ActiveCampaign. The platform is so well designed, which makes it easy to adopt for our clients and the integration process is seamless.
"Anytime I need to visit with an account executive, they are super responsive and quickly get me back on track. We recommend this platform above all other texting platforms!"—Tina B., G2
The only real complaints users have had about the platform have been about the size of the Salesmsg popup window in HubSpot, issues with uploading high-resolution images, and the occasional multiple message sending.
We take our clients' feedback very seriously, try to remedy any issues they're experiencing in days if possible, and often add new features or functionality to our Salesmsg platform to handle their concerns.
Now, let's look at what G2 users say about Sakari. Overall, Sakari has 4.5 out of 5 stars across 15 reviews, including 10 five-star reviews.
Here are some of the main reasons users like Sakari:
- The platform is very intuitive, simple, and has a great user experience
- The customer support team is very helpful in getting your account set up
- Setting up automations and auto-replies was quite simple
Here are some of the biggest complaints users had about Sakari:
- There have been some issues with mobile app functionality and push notifications
- Sometimes, past SMS conversations aren't saved within the platform
- Analytics and reporting are difficult to track within the platform unless you're integrated with another platform
On G2, reviewers also ranked Salesmsg higher than Sakari in these categories:
- Meets requirements (9.2 vs. 9.0)
- Ease of use (9.3 vs. 8.2)
- Ease of setup (9.4 vs. 8.1)
- Ease of admin (9.4 vs. 7.8)
- Quality of support (9.6 vs. 8.9)
- Good partner in doing business(9.6 vs. 8.9)
Again, it should be noted: This ranking is based on a dramatically different number of reviewers. Salesmsg has had over 200 customers review it, while Sakari has 15.
Salesmsg vs Sakari: Feature Breakdown
Below, we'll examine the core features of each SMS platform. You’ll notice that many of the core features are similar, while there are some notable differences.
Before we jump in, it's important to note that you can use either platform for texting throughout your business—for your marketing, sales or support teams.
Text Messaging Features
Both platforms offer similar SMS messaging functionality. We'll quickly overview the core messaging features of Salesmsg vs. Sakari.
SMS Broadcasts
Both platforms offer similar SMS messaging functionality. We'll quickly overview the core messaging features of Salesmsg vs. Sakari.
Salesmsg and Sakari both support SMS broadcasts or mass texting your contacts.
Within Salesmsg, you can send an SMS broadcast or MMS broadcast. With Salesmsg, you can send a MMS broadcast with images, videos, attachments or other mixed media to your mass text broadcast. With Sakari, you can only send MMS broadcasts with images up to 500Kb.
With Salesmsg, you have complete control over the inbox, the phone number you’re sending the SMS broadcast from, the group of contacts you’re sending the text to, and the time and date you want the message sent.
Within Sakari, the process is similar. You have complete control over the contacts you're sending the message to, the placeholders to customize each message, and when you want the message to be sent. You also have the option of setting up recurring messages.
Two-Way Messaging
"Two-way messaging" is texting back and forth with your leads and customers.
When you use two-way texting, you're giving your customers the ability to respond to you via text. That's one of the best ways to speak with new leads, improve customer engagement, and quickly resolve support requests.
Both Salesmsg and Sakari offer similar two-way texting functionality. Both platforms let you text back and forth with your contacts from your desktop or mobile app. You can send and receive texts from local, toll-free, landline numbers, or short codes.
Within Salesmsg, you also have the ability to assign chats to different team members. That means you can round-robin customers’ questions or other text messages to various team members. (That way, you never miss a text message from a customer because a team member is off today.)
Automated SMS
Within Salesmsg, you can schedule SMS broadcasts to go out automatically.
You can also automate business hours and set up recurring messages. Just recently, Salesmsg introduced automated workflows that allow you to build entire text message campaigns right inside Salesmsg if you like. You can also integrate your CRM with Salesmsg to set up automated campaigns that way.
Sakari offers similar automated SMS functionality. You can schedule SMS broadcasts and personalized messages for dates like birthdays, holidays, and more. You can also set up one-message autoresponders based on specific triggers. In-depth drip campaigns and other automation are handled with third-party integrations to various CRMs.
SMS Scheduling
Salesmsg offers scheduling features for both individual and bulk campaigns. You can also cancel scheduled messages if a lead replies to your message thread. There's even a dashboard that lets you manage your scheduled messages in one place.
Within Sakari, you can schedule single messages, bulk messages, and simple autoresponders, as highlighted above.
Inbox Functionality
Salesmsg offers both private and shared inboxes for your team.
For example, you may want private inboxes for sales reps and a shared inbox for your entire support team. With Salesmsg, you get both. You can quickly see all your conversations at a glance or open up a single conversation with a lead or customer.
The inbox functionality within Sakari is similar. You can access an all-in-one inbox that centralizes your messages from different channels, like SMS, MMS, and voice. Inboxes are organized by groups, so you can have different inboxes for your support, marketing, and sales teams.
Text-to-join Keywords
Text the word “DEMO” to XXX-XXXX to get a live demo of either Sakari or Salesmsg. In this example, “Demo” is the text-to-join keyword.
For both Salesmsg and Sakari, you can set up text-to-join keywords to grow your SMS list.
Media Messaging Support (MMS)
Salesmsg and Sakari let you send MMS messages, along with the standard SMS.
Within Salesmsg, you can include various types of media in your messages, such as images, attachments, hyperlinks, GIFs, vCards, videos, and more. You can also upload files to a cloud storage provider and add a shareable link to your messages.
Sakari lets you send MMS messages that include images up to 500kb.
Other Texting Features
Salesmsg is designed for teams, so the platform includes many other texting features for larger sales, marketing and support departments. Take a look at these features in the table.
Verdict: Salesmsg
If you’re looking for a texting platform that’s designed for collaboration with larger teams, Salesmsg beats out Sakari with its overall text messaging features.
That includes specific features for team collaboration like texting conversation notes and tagging, texting conversation assignments, texting conversation sorting and a chat widget to handle support requests through texting on your website.
However, it’s worth noting that both Salesmsg and Sakari include the texting features you’d expect for any small business—like two-way texting, SMS broadcasts, automated SMS, text-to-join keywords and shared inboxes.
SMS Compliance
Let's examine how the two platforms handle SMS deliverability and compliance.
In the U.S., every business must register for compliance in order to send A2P (application to person) text messages from a platform like Salesmsg or Sakari.
The mobile carriers created these compliance regulations. In exchange for following their rules, the mobile carriers allow your text messages to be delivered to your contacts. In other words, compliance = deliverability.
Keep in mind: Neither Salesmsg nor Sakari invented these rules. So you can’t avoid compliance rules by choosing one platform over the other. You can only choose the platform that makes the rules easier to follow.
Of the two, Salesmsg stands out for its commitment to deliverability and ensuring your business zips through compliance as quickly as possible.
Within Salesmsg, 10DLC registration (or “10-digit long-code” registration) is handled within the platform itself.
Salesmsg tells you exactly what you have to do to register for compliance inside the app. You can follow along with the proper forms inside Salesmsg’s app, and then Salesmsg submits these compliance forms for you.
Then you just have to sit back and wait until the mobile carriers approve your business to start texting.
You can also take care of toll-free verification (for toll-free phone numbers) inside Salesmsg’s platform in just a few steps. There are many additional features to help you maintain compliance as well, like opt-out management, double-opt in, and more. Plus, the support team is always there to help guide you through any issues that might come up.
Here's what one Salesmsg user had to say about SMS compliance,
"I also really like that Salesmsg is on the up and up when it comes to compliance with new regulations on B2C texting. They make it incredibly easy to learn about these updates and also comply with the laws and regulations." —Devon P., G2
Sakari provides a brief compliance walkthrough and video during account setup. However, we were not able to find additional tools within the platform itself. However, there are support resources that provide best practices for compliance and deliverability.
Verdict: Salesmsg
Salesmsg takes compliance very seriously. With our in-app compliance and knowledgeable support staff, we can help you get through compliance as quickly as possible to start texting.
Ease of Use and Customer Support
You can make a case that both Salesmsg and Sakari are easy to use.
On G2, you can find reviews for both Salesmsg and Sakari that mention how easy they are to set up and start sending text messages.
However, reviewers on G2 did rank Salesmsg higher for ease of use (9.3 vs. 8.2). Also, many G2 reviewers said how easy Salesmsg’s integrations are to use.
Both Salesmsg and Sakari offer customer support via live chat and email. The support team is available Monday through Friday on both platforms.
For the highest-level Salesmsg plans, you can also get priority phone support, along with a dedicated support manager for your account. (Again, this is important for larger teams that want to use Salesmsg for multiple departments.)
Verdict: Salesmsg
Salesmsg edges out Sakari here, but only slightly. The biggest reason is how active our support and customer success team is across third-party platforms. You'll notice that even on sites like G2, our team actively responds to user reviews, resolves any problems, and ensures they get the most out of the platform.
Integrations
Salesmsg has 11 active integrations with top integrations including HubSpot, Aircall, ActiveCampaign, Intercom, Keap, Make, Pipedrive, Intercom and Salesforce. Those looking to integrate Salesmsg with even more tools and apps can use Zapier integrations to connect nearly any tool together.
Currently, Sakari also has 11 active integrations. Most of these are with popular CRM tools like HubSpot, Pipedrive, Aircall, ActiveCampaign, Call Rail, Zoho and Intercom. It also includes a Zapier integration that can Sakari to various other tools.
Salesmsg also has native two-way integrations with various CRMs including HubSpot, Salesforce, Pipedrive and ActiveCampaign. A “native two-way integration” means that your accounts are synced, so your contact lists automatically update between Salesmsg and your CRM.
You can also use Salesmsg to text and call your CRM contacts from inside your CRM if you choose. For example, you can login to your HubSpot account and use Salesmsg to text and call your HubSpot contacts—all without leaving the comfort of the HubSpot platform if you don’t wish to. You can also login to Salesmsg and do the exact same thing—easily text and call your HubSpot contacts from there.
You can do the same with Salesforce. Check out our video for all the details below.
We couldn’t find any information on two-way native integrations for Sakari. However, Sakari does have similar integrations as Salesmsg.
Verdict: Salesmsg
Both tools offer similar integrations and connect with the most popular CRMs. However, Salesmsg offers two-way integrations with HubSpot, Salesforce, and other CRMs. Also, if you're a Salesforce user, you'll want to go with Salesmsg since Sakari doesn't have an active Salesforce integration.
Another thing to consider is how current users are reviewing each integration. We'll take a look at the HubSpot integration library, because it's one of the most widely used CRMs.
Currently, Salesmsg boasts a 4.6/5 star rating from 161 customer reviews. Here's what one customer had to say:
"I've tried most all options available and Salesmsg has nailed the simplicity / functionality ratio better than anyone. Not to mention value. They are priced for any business. Huge ROI for us."—R. Lundstrom, HubSpot
Sakari may have more active installs (5,500 vs. 2,000+ for Salesmsg), but only has a 3.9/5 star rating for the integration. That includes 56% five-star ratings. Meanwhile, Salesmsg has fewer installs, but a higher rating overall with 73% giving Salesmsg five stars.
Verdict: Salesmsg
Analytics and Reporting
Salesmsg offers an easy-to-use analytics dashboard that contains all kinds of actionable data for your texting and calling campaigns.
The main dashboard gives you a birds-eye view of your performance data, message volume, and call volume. For every single metric, you can view more detailed analytics data.
Every aspect of the Salesmsg platform has its own dashboard. You'll be able to see conversation, text message, calling, performance, contacts, and conversion data in detail. Every dashboard includes a chart so you can see data trends over time.
If you're using Salesmsg for your customer support team, then the performance data will be incredibly useful. You not only see overall performance data, but also a detailed breakdown of how each agent is performing, including average response time, close time, and more.
You have control over filtering, data visualization, exporting all your data, and sending analytics reports directly to your inbox.
Sakari doesn't offer the same level of depth in analytics data, however there is some basic reporting included. For example, you can view individual campaign performance data that shows the number of contacts sent to, success/failure rate, and more.
Verdict: Salesmsg
Salesmsg gives you detailed and advanced reporting for all your SMS and phone campaigns. You can dive deep into any aspect of your SMS metrics to see what’s been working and where you can improve. Plus, the reports are customizable, so you can keep an eye on the metrics that matter the most to your business.
Sakari has the basics covered when it comes to reporting but lacks advanced analytics capabilities.
Calling
Salesmsg and Sakari offer more than just texting. Both apps offer calling features, so you can handle customer calls within the same platform.
However, Salesmsg has added far more calling features than Sakari. Here’s a quick breakdown of all calling features for both platforms:
Verdict: Salesmsg
Salesmsg has built many more calling features into its platform than Sakari. It’s almost like having an entire call center for your business—that you can manage with a few team members or many, depending on the size of your business.
Ringless Voicemail
This is a unique feature that’s only available at Salesmsg. With ringless voicemail, you can send a pre-recorded audio message to your customers’ voicemails—without picking up a phone or even ringing your customers’ phone.
Inside Salesmsg, Ringless Voicemail works like a SMS broadcast. Just like a mass text message, you can send out a ringless voicemail to thousands of your customers at once. (Again, all without interrupting your customers or causing their phone to ring.)
Also, just like SMS broadcasts, you can trigger a ringless broadcast to fire inside your automated campaigns. This way, your customers will automatically get a pre-r
You don’t even have to record your own voice if you don’t wish to. Inside Salesmsg, you can use the text-to-speech feature to type out your pre-recorded message and then use our voice options to automatically create that message for you.
AI-Functionality
Inside Salesmsg, you'll find an AI Texting Assistant to help you quickly craft text messages. This AI Texting Assistant offers smart response suggestions based on the existing message thread. It'll also enhance the language of existing messages, change the tone to make it more friendly or formal, and even expand existing messages with more detail.
Sakari has an AI SMS tool that's currently in beta. With this tool, you can generate different messages and test them against each other to see what gives you the best response. This can help you understand the types of messages that convert the best with your audience.
Verdict: Salesmsg
The Salesmsg AI Assistant goes a long way toward improving your texting. It’s fast, easy to use, and helps you craft the ideal message for any situation.
Sakari’s beta AI tool is promising, especially with its A/B testing capabilities, but for now, Salesmsg's AI feature is more polished and comprehensive.
Pricing Breakdown
The most affordable Salesmsg plan starts at $25 per month. It gives you 500 credits, with an additional $.04 per additional credit. This plan gives you access to unlimited credits, mass texting, calling, free local or toll-free numbers, and 2-way SMS or MMS messaging.
You can upgrade your plan for more credits every month based on how much you use the tool. The cost per additional credit decreases when you upgrade.
Custom pricing is available for very high-level users who send over 10,000 messages per month. At this level, you also get a dedicated account manager and premium phone support.
In contrast, the most affordable Sakari plan starts at $16 per month. This includes 500 segments, which can be used for texting and calling. Additional texting credits are $0.032, and phone credits are $0.016 per minute.
With every plan, you get a dedicated phone number, a numeric sender ID, and unlimited users and contacts. Unused credits can be rolled over for 90 days. Like Salesmsg, the plans scale up incrementally in price and credits, and the additional message and voice credits decrease every time you increase your plan. Both Salesmsg and Sakari include a 14-day free trial to test out the platform's features.
Verdict: Sakari
When it comes to pricing, Sakari takes the lead. It's cheaper to get started, and the extra credits cost a bit less. This makes Sakari more cost effective especially for small businesses just getting started. Plus, you can roll over unused credits for 90 days, which is handy if your messaging needs change monthly.
Which is best: Salesmsg vs. Sakari?
Let's break it down for you.
With Salesmsg, you get what you pay for.
Salesmsg gives you an easy-to-use, feature-rich platform for texting and calling. Your business gets advanced reporting, powerful AI functionality, top-notch customer support, enhanced calling features, ringless voicemail and all the texting features you need for larger teams, Salesmsg is your go-to.
You get a user-friendly interface, two-way native integrations with HubSpot, Salesforce and ActiveCampaign that users rave about, and comprehensive compliance tools that make it easy to manage your SMS campaigns.
Also, Salesmsg is made for teams. The platform is designed to scale for agencies, franchises and other large corporations of 10 to 100+ employees. If you’re part of a staff of 10+, then we suggest Salesmsg with its many collaborative, team-based features for your marketing, sales and support teams.
On the flip side, if you run a smaller business, you may want to check out Sakari. This platform is affordable and has strong SMS capabilities. Sakari also lets you roll over unused credits for 90 days, so it’s a solid choice for companies just starting with SMS marketing.
Think about what matters most for your business. Need advanced texting-and-calling features and insights—especially for a team of 10+? Salesmsg has you covered. Watching your budget closely? Sakari's pricing is a good place to start.
Try out the free trials for both platforms to see which one fits your workflow and helps you reach your marketing, sales, or support goals.
If you're ready to get started with Salesmsg today, then click here to start your 14-day free trial.
Or go here to get a live demo of how Salesmsg works for your business.
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