Can you text with HubSpot?

Short answer: Yes, you can.

However, many businesses choose to use a texting platform like Salesmsg that integrates directly with HubSpot, to send text messages to their HubSpot contacts.

Why is that? You’ll find out in just a moment.

Below, you’ll also get an in-depth look at how you can start texting your HubSpot contacts with Salesmsg, and the types of texts and SMS campaigns you can start sending for your business. 

How Does HubSpot Support Texting?

HubSpot offers basic built-in SMS features to text your leads and customers. Within HubSpot, you can send simple SMS messages like appointment reminders, event updates, and promotions. 

Although HubSpot offers this texting functionality, thousands of businesses still rely on texting platforms that integrate directly with HubSpot like Salesmsg.

There’s a good reason for that.

HubSpot's basic texting functionality does not provide the level of customization, scalability, or the hundreds of features you’ll find in a texting platform like Salesmsg.

As of this writing, HubSpot only allows SMS as a paid add-on to the Marketing Hub. That means you only use SMS messages for your marketing campaigns—not sales, or support.

How to Text from a HubSpot Account

If you’re only interested in sending simple texts through your marketing department, then HubSpot could work for your business. 

However, if you're serious about sending HubSpot SMS messages and integrating texting into every aspect of your sales, marketing, and support systems, you’ll want a texting platform that’s designed to do that like Salesmsg.

If you’re new here, Salesmsg is our all-in-one texting and calling platform.

Every year, our Salesmsg team introduces around 150 new features to our platform—just to make it easier for you to text and call your customers.

Our team designed our Salesmsg widget that you can add-on to your HubSpot account. This Salesmsg widget makes it possible for you to text and call your HubSpot contacts directly from inside your HubSpot account. No need to switch platforms. You can manage all your texting and calling from the HubSpot platform you already know.

Salesmsg also has a direct, native integration with HubSpot. That means your HubSpot account can easily talk to your Salesmsg account and vice versa. 

The Benefits of Texting with Salesmsg and HubSpot

Why text your HubSpot contacts at all?

For starters, it’s estimated that 98% of texts get read, and 45% get a response.

Just being able to reach 98% of your audience can fundamentally change how you communicate with your leads and customers. It can also boost your results across your entire customer journey, just by sending the right customers the right message at the right time.

That’s why we always recommend using text messages in every area of your business. Not just in marketing. But for sales, support, ops—everywhere.

With Salesmsg, this is easy.

Once you connect your HubSpot account to Salesmsg, you can text back and forth with your HubSpot contacts to answer questions or close deals.

You can send out SMS broadcasts to your HubSpot contacts for promotions, launches or other announcements. You can even use our AI Agents to automatically engage with your customers on your behalf.

You never have to worry about keeping track of multiple platforms, because all your data is synchronized between Salesmsg and HubSpot. That means you can text with Salesmsg using your HubSpot contact data, or use the Salesmsg platform to send texts with your HubSpot data.

Automations and Workflows: Schedule Texts Based on Triggers

In your HubSpot account, you probably have a handful of workflows running to different HubSpot lists, like welcome workflows, onboarding workflows, sales follow-up workflows and others.

By connecting Salesmsg to HubSpot, you can easily add text messages to these existing HubSpot workflows. All it takes is a couple of clicks and you have a high-converting SMS message to engage your leads and customers. 

Let's say you have an onboarding workflow set up inside HubSpot. This workflow sends your new customers emails about how to use your product or service when they first buy. You want to add a text message to this workflow, along with emails.

Just open up that onboarding workflow, click on the “Plus” button to add a new action. Then, scroll down to “Integrated Apps.” Choose “Salesmsg SMS Texting and Calling.” Then select "Send SMS / MMS Text Message” to add an automated text to your workflow.

You can also add a branch to this onboarding workflow to check if you have permission to text those new customers. If so, you can send a SMS. If not, you can stick to email as we did below.

For your SMS message: You have the option to customize it with over 30 native HubSpot properties to personalize your message. This means you can add form fields for First Name, Last Name or other personal details.

Then simply write your text message and you’re all set.

Advanced analytics: Monitor SMS performance and improve campaigns.

You can set up custom HubSpot reports from your Salesmsg texting data. The reports allow you to track performance metrics from your marketing, sales, customer support, and operations.

This means you can analyze your SMS message performance over time and consistently improve your campaigns. 

You'll be able to uncover actionable SMS insights like:

• Your overall outreach and close rates for your sales team
• Your delivery, open, response, and click-through rates for marketing messages
• Your support time to first response and resolution

You can only access this kind of HubSpot data using the Salesmsg integration. That’s because Salesmsg allows you to send SMS for all areas of your business, not just your marketing department. 

Setting Up SMS in HubSpot: A Step-by-Step Guide

Integrating Salesmsg with HubSpot couldn't be easier. Simply follow the short steps below to get Salesmsg up and running inside your HubSpot account.

1. If you’re already a Salesmsg customer, go to Settings > Integrations inside our Salesmsg platform, and click to connect your HubSpot account. 
2. Not a Salesmsg customer yet? Sign up for a 14-day free trial or create an account and select your plan.
3. After that, you can further customize how Salesmsg and HubSpot interact by configuring your account settings. Check out our video below for details on that.

The beauty about integrating with Salesmsg is there are all kinds of features that make it as simple as possible to start texting. Compare this to other integrations and HubSpot itself, where you're left on your own to figure things out.

For example, Salesmsg walks you through the required, necessary steps to register your business for 10DLC compliance or toll-free registration. (This is mandatory for U.S. businesses if you want to text your leads and customers.) 

With Salesmsg, you'll be guided through getting your business compliant. You’ll also hear how to get permission to text your leads and customers, so you can stay compliant.

Use Cases for HubSpot SMS

You can integrate SMS into your existing sales, marketing, and custom support workflows and campaigns in all kinds of ways. Here's a quick look:

Marketing teams: Get higher conversions.

Texting can be used alongside your current marketing campaigns or on its own to run unique high-converting campaigns. 

Texting is the fastest, easiest way to get a response to your marketing messages. For example, you can run a 24-hour flash sale by sending a few quick messages out to your text list. Your teams can also encourage leads to sign up for events like webinars and reengage cold leads with a few texts.

As you’ve already seen, you can add SMS messages into your automated HubSpot workflows, like welcome sequences. By sending both text messages and emails, you can ensure your leads are seeing your marketing messages and moving through your funnel. 

Sales teams: Streamline your funnels and close more deals.

The modern sales team faces many challenges when closing deals.

They need to qualify more leads, impress more stakeholders, deliver more follow-ups, get more approvals, encourage more would-be clients to attend sales demos—all while cutting through the noise and distractions standing between them and making sales.

Texting makes all this easier. 

With the Salesmsg HubSpot integration, you can instantly qualify leads, answer customers’ questions to close deals, send follow-up texts, reach out to customers more, send out SMS reminders for sales demos, and grab your customers’ attention even when they’re distracted.

You can also create automated follow-up and nurture campaigns with text messages. These campaigns will send automated messages to bring leads through your sales funnel at the specified time. Plus, when they respond, then you can engage in a 1-on-1 conversation to schedule a sales meeting or product demo.

Whether your SMS campaigns are automated or not, sometimes all it takes is a simple "Hey, are you still interested?" to continue the sales conversation until you can eventually close the deal.

Support Teams: Boost your response times.

With customer support, your goal should be a near-instant response. Instead of keeping your users waiting, you can use SMS to send automated support texts.

When customers reach out about a problem or issue, you can use the shared inbox functionality inside Salesmsg to answer as a team. This ensures your customers always get a response no matter which agent happens to be working.

Inside Salesmsg, we have several features that allow your teams to text back fast. For example, you can use our saved replies to catalog answers to all your FAQs.

You have the option to create saved replies for your teams or keep your shared replies private for yourself. 

You can also use SMS to send delivery notifications, shipping updates, and other reminders to anticipate your customer's needs. SMS is the ideal vehicle for these kinds of updates, because 98% of texts get read. So your customers are almost guaranteed to see your messages. 

Plus, SMS makes it easy to gather customer feedback to improve your products and services over time. 

Best Practices for SMS Campaigns with HubSpot

SMS campaigns are faster and easier to set up than email or social media campaigns. However, there are a few best practices you'll want to follow to make sure your messages get delivered, opened, and get results. 

Personalize your texts whenever possible 

Since texting is so personal, you want to include personal details whenever possible to maintain that connection with your contacts.

With Salesmsg, you can use merge fields to insert customer data like first name, last name, area code, and other relevant info into your text messages. 

Any contact record data you currently have inside HubSpot can be used inside the messages that you write with the Salesmsg integration. 

This feature is not just for texting with one customer at a time. It also allows you to personalize your text messages at scale. By adding merge fields, you can make a SMS broadcast that goes out to thousands of HubSpot contacts still feel like a one-on-one text message for each person.

Keep messages short and clear 

Too many businesses try to text the same way they send emails, by cramming a ton of information into each SMS message. This misses the point of texting entirely.

Text messages work because they’re short and friendly. If you’re sending a SMS message, try to use the fewest possible words—ideally, 160 characters or less. (But if you do need to send longer text messages, you can do that within Salesmsg.)

If you’re looking for a few sample texts that convert well, check out our 70 text message templates that you can start using today. 

If you want to take the guesswork out of writing SMS messages, then you can use the built-in AI Texting Assistant. This tool can give you suggestions of what to write from scratch, rephrase an existing message, shorten your message, and even change your tone. 

Timing matters for trust and conversion

Most people are glued to their phones 24/7, but that doesn't mean you should blast off a brilliant text you wrote in the middle of the night.

Make sure you're sending a text when your leads are awake and most likely to respond or engage with your message. 

Salesmsg lets you schedule your text messages at specific times. You can also test out sending texts at different times of day, or a later date, to see which messages perform the best. Then, you can view your text message data inside your Salesmsg dashboard to see the best times of day to send messages.

Inside Salesmsg, you can also set your business hours. This way, if your customers try to text you outside of those business hours, they’ll see an out of office message. 

Text Smarter with HubSpot & Salesmsg

In 2025, texting your customers is no longer a nice-to-have for business. It's an absolute must.

With the power of Salesmsg, you can enable advanced and automated texting and calling functionality directly to your HubSpot dashboard. 

This makes it easy to streamline your workflows (and improve conversions), personalize every interaction, and measure the success of your campaigns with actionable data.

Start texting smarter today, embrace the power of SMS, and watch your business transform with every message you send.

Click here to get started with your 14-day free Salesmsg trial today and see what texting can do for your marketing, sales, and support inside HubSpot. 

Frequently Asked Questions

Does HubSpot Have a Built-In SMS Tool?

Yes, HubSpot has a native SMS tool. However, this tool is quite expensive and doesn’t offer the same level of features or ability to scale for all your teams, like Salesmsg. The built-in HubSpot SMS tool only lets you send marketing messages. 

What Are the Best SMS Tools for HubSpot?

The top SMS tools for HubSpot include Salesmsg, Sakari, Sinch, and Aircall. However, Salesmsg is the only platform that offers a native two-way integration and offers advanced texting and calling features in one place. At Salesmsg, our team also designs new tools and upgrades for HubSpot every quarter. Check out our video below for a few recent updates including AI Agents inside HubSpot:

‍How Much Does It Cost to Add SMS to HubSpot?

Adding SMS to HubSpot requires a paid add-on that starts at $75 per month for 1,000 messages. Compare this to Salesmsg which starts at $49 per month for 1,000 credits and offers robust messaging and calling functionality. 

Can SMS Be Automated in HubSpot?

Yes, using a third-party tool like Salesmsg lets you build automations inside your existing HubSpot workflows. You can send automated inbound and outbound SMS messages based on triggers and events. 

Is Texting with HubSpot Compliant with Regulations?

Yes, texting in HubSpot is compliant as long as you take the proper steps to register your U.S. business with the mobile carriers. Salesmsg has built-in tools to help your business complete this compliance process, and start sending messages. Plus, there are additional features like opt-in checkboxes and easy opt-out to ensure you remain compliant. 

How can I get started with Salesmsg and HubSpot?

Easy. Sign up for a 14-day free trial and see what Salesmsg can do with your HubSpot account.