As a real estate agent, you already have a lot on your plate.

You manage client relationships, keep tabs on properties, generate your own leads, show homes to potential buyers, run open houses, manage contacts, follow up with past leads who have gone quiet—and take care of countless other details. 

To succeed—or just keep up with agents in your area—you need a simple, efficient strategy to stay in touch with clients at every stage of their real estate journey.

You also need a streamlined approach to reach new clients, connect with old leads, and keep every potential homebuyer engaged throughout the process.

Texting is the fastest, easiest way to do all that—without adding extra work to your daily grind.

If you’re using HubSpot, you already have a solid CRM to manage your contacts. By connecting Salesmsg to your HubSpot account, you also have everything you need to start texting your real estate contacts.

In this post, you’ll hear nine ways real estate agents use texting—along with Salesmsg and HubSpot—to transform client communication, close more deals, and save time every day. Plus, we’ll share example real estate texts you can swipe and use for your business right now.

Let’s dive in.

What Texts Do for Real Estate Agents

Real estate moves fast. So do your leads. If you don’t follow up quickly, someone else will.

That’s where texting makes all the difference. With Salesmsg, you can:

• Respond to property inquiries instantly with text messages
• Send automated texts to follow-up after open houses, tours, and sign-ups
• Text out links to property listings, photos, or videos 
• Stay top of mind for your leads by sending quick check-in texts
• Send automated text reminders, to encourage clients to show up for appointments
• Segment and personalize texts based on buyer type, location, budget, neighborhood, and more

A Personal Touch for Real Estate Business

Texting feels personal.

It doesn’t matter whether you’re texting with a single client about an offer on a house, or you’re sending a mass text about the best listings in your area—it feels like one-on-one interactions to your clients. That can help build your relationship with each client.

That’s important because 82% of real estate transactions come from referrals. Your clients are more likely to recommend you, if you have a good relationship with them (and possibly because you’re using texting to make the whole buying process more efficient and enjoyable for them).

With Salesmsg and HubSpot, you can do that easily.

Real Estate Agents: Why Pair Salesmsg with HubSpot 

Salesmsg integrates natively with HubSpot, so every text message, reply, and contact update syncs back to your HubSpot account.

Your contact lists sync automatically, so you can easily keep track of who you’re sending text messages to.You also have the option to text and call your contacts from inside your HubSpot account if you like.

At Salesmsg, we just introduced a new widget for HubSpot that makes this  easier.

With a few clicks, you can use our new Salesmsg widget inside HubSpot to text back and forth with your real estate clients, filter and organize all your texts, and manage all your client calls natively from inside your HubSpot account.

Let’s take a look at nine texting strategies you can swipe and deploy for your real estate business, along with a few example text messages. 

1. Instant, Beat-the-Competition Follow-up for Leads

When a new potential buyer submits a form through your website, texting helps you make contact before your competition does.

Strategy: On your web form, immediately ask permission to text your new leads. (Make sure to include the proper compliance language on your web form, so you legally have permission to text them.) Once you have permission, use a HubSpot workflow to instantly trigger an automated text message as soon as your lead inquires.  

Example Texts:
Specific property: “Hi, thanks for your interest in (Property)! I’m (Agent Name), and I’d be happy to answer any questions. Feel free to text back your questions, or grab a time on my calendar for a call: (link).”

General inquiry: “Hi! Thanks for reaching out! I’m (Agent Name), and I’d be happy to answer any questions. Want to chat quickly about what’s available? Just text me back. Or book a call on my calendar: (link)”

These texts can stand alone, or you can add either one to your existing welcome workflow inside HubSpot to maximize your follow-up. 

2. Get New Leads Anywhere You Advertise

Want more real estate leads? Use text-to-join keywords everywhere.

For example, you might post a sign at your open house that says: “Text the word ‘House’ to XXX-XXX-XXXX to get more details about this property.” In this example, the word “House” is the text-to-join keyword.

Strategy: Create as many text-to-join keywords as you like inside Salesmsg to grow your texting list at open houses, private showings, on signs, park benches, flyers or any other places you advertise in person. Be sure to add the correct compliance language to your physical advertisements so you have permission to text your new leads. Once your new leads text you, you can instantly follow-up with a text like the one below.

Example Text:
“Hi - thanks for stopping by the open house! Here’s all the details on this property: (link). Have questions? Just text me back.”

3. Text Out Listing Alerts

Keep hot leads in the loop with real-time property updates.

Strategy: Segment your leads based on budget, neighborhood, and home preferences. Then send out SMS broadcasts (or mass texts) to those specific segments when new listings match their criteria.

Example Texts:
“New listing alert! Just listed in (Neighborhood): 3 bed, 2 bath under $500k. Want to talk about this listing? Text me back. Or go here for details: (link).”

4. Text Appointment Reminders

No-shows cost you time and money. A quick reminder the morning of your booked appointments can dramatically cut down cancellations for showings.

Strategy: You can manually send off text reminders the morning of your appointments. Or set up a HubSpot workflow to automatically deliver these text reminders for the morning of each appointment. This gives your client a chance to reschedule if they can’t make it.

Example Text:
“Hi (First Name), just a quick reminder about your showing today at 11 AM for (Property Address). Text back and let me know if anything changes.”

5. Check-in with Older, Colder Leads

Sometimes all it takes is one well-timed nudge to re-engage an older lead.

Strategy: Create a segment of your old leads that you still have permission to text. For example, this could be all the leads who opted in for your web forms on your site over the last three months. Then send out a SMS broadcast based on the preferences you know about that segment.

Example Texts:
“Hi [First Name], just checking in—are you still looking in [City/Area]? I may have something that fits what you’re looking for. Check out listings here: (link).”

“Five bedroom houses available! Still in the market? Check the latest listings in your area: (link).”

6. Text Out Tour Recaps

After a day of showings, a quick text can keep buyers focused and engaged.

Strategy: Use the Salesmsg widget inside HubSpot (or just our Salesmsg platform) to fire off a quick manual text to your clients after each tour. Or, you can also create a quick HubSpot workflow to send out this tour recap an hour or two after you expect the tour to end.

Example Text:
"Hey [First Name], great touring with you today! Text me back to let me know which property stood out—or if you want to revisit any of them."

7. Closing Reminders

Ready to close on a property? Use text messages to give your clients the hand-holding they need to take care of the last-minute details.

Strategy: Send out manual text reminders to your clients about document signings, wire transfers, or final walkthroughs. Again, you can use the Salesmsg widget for this inside HubSpot or the Salesmsg platform. Either way, you’ll have a record of all text messages sent and received from your clients, so you know exactly where each client stands. 

Example Text:
“Hey (First Name) - Just a reminder: We’re scheduled for the final walkthrough tomorrow at 2 PM at (Property). Let me know if you need anything else in the meantime!”

8. Post-Sale Check-Ins

Want more referrals and repeat business? Stay in touch after closing.

Strategy: Build a HubSpot workflow that automatically enrolls new clients after you close a deal. Add a branch to your workflow to check if you have permission to text these new clients. If you do have permission, then automatically send out this post-sale check-in text a week or two after the final deal is closed.

Example Text:
"Congrats again on your new home! Hope everything’s going smoothly. Let me know if you need anything—or want to connect with a local contractor or service."

9. Referral Requests

The best time to ask for a referral? After a smooth closing.

Strategy: Ideally, you already have a post-sale HubSpot workflow that goes out to clients after deals close. You can add this text message to that workflow, either immediately after the sale closes or a couple weeks later. (We suggest testing this timing, and see which gets you the most referrals.)

Example Text:
“Hey [First Name], it was a pleasure helping you buy your home! If you know anyone else looking, feel free to send them my way. Always happy to help.”

Best Practices to Sell More Listings with Texts

Having the right texts is only half the battle. You need to know how to use them effectively. Let’s recap a few best practices for selling property with text messages. 

Segment Your Real Estate Leads

Not all leads should receive the same text. With HubSpot and Salesmsg, you can segment by:

• Buyer vs. seller status
• Price range and neighborhood
• Timeline
• Communication preference (text, email, phone)
• Lead source (referral, open house, social)

Segmentation allows for more personalized and higher-converting campaigns.

Leverage Automation

Automation saves time and makes sure no lead falls through the cracks. Set up workflows for:

• New lead introductions
• Property anniversary check-ins
• Listing interest updates
• Asking for referrals

Use automation to keep deals moving and maintain long-term relationships.

Always Personalize Your Texts 

Use data from inside HubSpot to send messages that feel personal and relevant.

Example Text:
“Hi (FirstName), I noticed you spent time looking at the kitchen in (Property Address). There are new stainless appliances being installed next week. I could send you a video once they're in. Interested?”

This level of detail shows you’re paying attention and builds trust.

Track and Measure all Results

You can't improve what you don't measure. Using HubSpot as your real estate CRM means nearly every action you do within the platform has data.

Plus, with Salesmsg, you can track additional data for texting. You'll be able to see things like: Which text message is getting the most clicks—and therefore leading to the most property sales? How does your SMS response times impact conversions? This data helps you make better decisions about managing your client relationships.

For example, maybe you’ve found a reactivation workflow that brings uninterested leads back into your world. Or, you’ve tested an open house follow-up HubSpot workflow that gets the highest percentage of responses and even more deals. 

Whatever the result, the only way to uncover what’s working for your leads and your market is to track and analyze your data.

Conclusion: Why Salesmsg + HubSpot for Real Estate 

As real estate professionals, client relationships are everything.

Integrating HubSpot with Salesmsg gives you the texting-and-calling features you need to stay  organized, automate your follow-up, and strengthen every client conversation.

That means you can spend more time showing properties, negotiating more deals, and closing on listings.

Not already a Salesmsg customer? Try out Salesmsg for free for 14 days, so you can start texting your way to more real estate deals.

Frequently Asked Questions

How can HubSpot help real estate agents?

HubSpot helps agents centralize contact management, automate follow-ups, and track every step of the sales process. When paired with Salesmsg, it becomes a complete communication and marketing system for texting and calling. 

What marketing features does HubSpot offer for real estate?

HubSpot offers email marketing, social scheduling, reporting, and automation—making it easy to personalize outreach and grow your pipeline. When you connect your HubSpot account to Salesmsg, you can also use texting for sharing new listings, closing deals and following up one-on-one with potential clients with text messages. 

How easy is it to set up HubSpot with Salesmsg?

HubSpot is beginner-friendly with customizable templates and built-in workflows. With Salesmsg’s native integration, you can start sending automated, two-way texts in minutes.

How do I start texting with Salesmsg?

Sign up for a free 14-day trial, and see how texting works for your real estate business.