"Just send one text message."

At Salesmsg, we say this a lot.

It's the fastest, easiest way we have found to speak directly to your customers—and solve all kinds of problems in your business.

For example: Nobody showing up for your sales appointments or webinars? Just send one text message to remind your leads to make an appearance.

Promos, ads or other campaigns just not working like they once did? Send a text to your best customers to remind them to check out your best offer.

Emails not getting opened in your automated campaigns? Add one text message to that same campaign and see how your results improve.

We've seen this work in so many industries—as long as you send the right text message.

In this article, we'll give you 70+ sample text messages to help you get started. Just choose one of the templates to customers below and you can text your way to more qualified leads, more sales, more potential customers showing up for your sales demos and so much more.

Want to start texting for your business? Sign up for a free 14-day free trial today.

Table of Contents

Top 3 Text Messages to Send Your Customers

Send New Customers Welcome Text Messages

Send Customers Appointment and Meeting Reminders

Send Customer Service Request Text Messages

Share Time-Sensitive Text Message Deals With Customers

Follow up With Leads During the Sales Process

Send Messages to Collect Feedback and Reviews From Your Customers

Send Customers an Order Confirmation Text Message

Send Customers a Payment Reminder Text Message

Send Reward Messages to Loyal Customers

Four Important Texting Tips To Use In Your SMS Campaign

Before we jump into our collection of text message templates, here are three valuable sample text messages you must send your customers. 

70+ Sample Text Messages To Customers

What makes a great text message?

While there’s no clear-cut answer, all SMS marketing campaigns have a few things in common. They all contain texts with:

• Short copy: We recommend 160 characters for each text.
• Powerful calls-to-action to create a sense of urgency.
• Short links to your website, promo pages, calendar or other content to encourage your customers to take action by clicking the link.
• Your name and contact details for further communication.

To help you get started, use these SMS templates for your business texting needs. Find your use case from the list below and pick one of the sample text messages from the list.

Sample Welcome SMS Message #1

Hey Erin, thanks for shopping at Whitewater Clothes! We have tons of exclusive deals for our text subscribers. Stay tuned. Reply STOP to unsubscribe.

Sample Welcome SMS Message #2

Hi Elize. Thanks for joining Organic Meats. We're excited to share our best deals with you. Reply with B for beef or C for chicken. Reply 'stop' to opt out.

Sample Welcome SMS Message #3

Welcome to Sunlight Candles! We’re glad you’re here. Follow us on Instagram @sunlightcandles or see (link) to check out our store. Reply 'stop' to stop.

Sample Welcome SMS Message #4

Alex, welcome to the Fitness Fanatics tribe! Text TRAIN to claim your free training session and jumpstart your journey. Not ready? Reply QUIT' to unsubscribe.

Sample Welcome SMS Message #5

Hi Casey! You're now part of Green Thumbs Nursery's growing family. Reply with GROW for gardening tips and deals. Visit us at (link). Opt-out with 'LEAVE.'

Sample Welcome SMS Message #6

Welcome to the enchanted world of Book Haven. Sign up for a free trial here: (link), and get curated picks just for you! Not feeling it? Reply with END to opt-out.

Sample Welcome SMS Message #7

You're in! Ready to get started? Go right here to start the onboarding process: (link). Reply with END to opt-out.

Why These Examples Work

Your welcome messages have to be engaging, relevant and concise.

They need to interest and engage your subscribers immediately. The goal is to have your new potential customers either communicate with you with a two-way text message, or take action in another way. That might mean visiting your website or signing up for a free trial. 

Avoid lengthy, detailed messages that don't directly address a customer's wants and needs. Only use short, friendly texts that show you have value for your customers. Everything else is unnecessary information.

The text message samples above immediately tell your new subscribers that they’re in the right place. These texts are designed to entice them with something interesting, whether it’s a gift, free trial or simple offer to engage further. 

Notice that they all engage with your new subscriber and encourage them to take action right away.

Send Potential Customers Lead Qualification Text Messages 

Sample Lead Qualification SMS Message #1

Hey James, we noticed you booked a call. What do you hope to get out of it?

Sample Lead Qualification SMS Message #2

Thanks for signing up for our sales demo! Are you more interested in landing pages or automation (Hit reply and let us know.)

Sample Lead Qualification SMS Message #3

Hi Kevin, It’s Grace from Travel Inc. I’d love to schedule a quick call to see how I can help you. Book a time that works for you here: (link) 

Sample Lead Qualification SMS Message #4

Hey David! I saw you asked about our Couples Therapy Weekend. To give you the best possible experience, can you answer our quick questions here: (link)?

Sample Lead Qualification SMS Message #5

Thanks for your inquiry! We’ll be with you shortly. Please expect a call within 24 hours.    

Sample Lead Qualification SMS Message #6

Still interested in a personal trainer? I’d love to discuss your fitness goals so we can match you with the right person. Got 15 min to chat this week?

Sample Lead Qualification SMS Message #7

‍Hi! I saw you booked a coaching session with us. Can we do a quick pre-call? Just want to make sure we can deliver the value you’re looking for.

Why These Examples Work

Speed to lead.

You want to respond to new leads as fast as possible.

When a warm lead fills out a webform on your site or asks for details about your product or service, you should reach out that day. (Or within 24 hours at the latest.)

By sending an automated text message, you can instantly see if that person is a good fit for your product or service. As you see in these samples, you can text the potential customer a few qualifying questions and ask them to reply to your text. Or you can ask that person to hop on a quick call or fill out a short questionnaire on your site.

In any case, you’ll find out quickly if that person will get value out of your product or service. Ideally, you can figure that out, before offering this person a full sales demo.

That means you’re respecting your potential customer’s time and yours.

Sample Meeting Reminder SMS Message #1

Hi Carolyn, our technician will see you between 2 pm and 4 pm today. To reschedule or cancel, send RES to 5555.

Sample Appointment Reminder SMS Message #2

Hey Andrew, we’re looking forward to seeing you today at 3PM at LJ Hair Salon. Call (123) 456-7891 with any questions. 

Sample Meeting Reminder SMS Message #3

Hi Kim, we have scheduled a DEMO of our new product on Oct 8 at 10 AM. Please reply with YES or NO to confirm.

Sample Meeting Reminder SMS Message #4

Still coming to our meeting today? Our webinar is today at 3 PM EST. Join us here: (link)

Sample Meeting Reminder SMS Message #5

T-minus 5 minutes! Our orientation call kicks off in 5 minutes. Here's the link to join: (link)

Sample Meeting Reminder SMS Message #6

Hi Samantha! Ready to boost your business? Our workshop starts today at 2 PM. Confirm your spot with Y for Yes or N to bow out. We hope to inspire you!

Sample Meeting Reminder SMS Message #7

Hi Olivia! Just a reminder about Buster's vet checkup tomorrow at 3 PM at Happy Tails Clinic. Need a different time? Reply with RESCHEDULE.

Sample Meeting Reminder SMS Message #8

Morning, Jenna! Just a friendly nudge that it's leg day! We're pumped to see you at the gym at 10 AM sharp. Need to adjust? Reply with SHIFT to 70707. 

Why These Examples Work

Let's face it: you can't afford to lose a customer just because they didn't check their schedule.

So what can you do?

You gently nudge them by sending appointment text reminders.

These reminders contain details about their appointment, meeting or event. At the same time, they give them the option to text back and reschedule if they can’t make it. 

You’ll want these messages to be short and sweet when you’re reminding customers about an upcoming webinar, in-person appointment or one-on-one meeting.

Remember to include your contact details, such as your name, phone number, or link for the event if it's online.

At Salesmsg, we’ve seen appointment text reminders work for so many customers. 

For example, a reminder text boosted attendance for an online seminar by 90% for Michal Koziol of Bizness Rebels. (90% of the people who attended said they only showed up because they got the SMS reminder!)

Sample Customer Service SMS Message #1

Hey Linda, thanks for contacting Shine Windows. To complete your booking, click the link and choose an available time: (link). Questions? Reply to this text.

Sample Customer Service SMS Message #2

Hope you like using our product so far! Just wanted to see how things are going. Do you have any questions or concerns I can help with? 

Sample Customer Service SMS Message #3

Hi Dan, it looks like you had an issue with your order. Sorry about that. We're working on it right now and will be in touch with updates within 24 hours

Sample Customer Service SMS Message #4

Hi Mia, hope you’re enjoying our 'Master Photography' course. We’d love to hear your thoughts on how we can improve. Hit reply or take our survey: (link).

Sample Customer Service SMS Message #5

Hello Marcus, this is TechXpert Support. Saw you reached out about your device. Can you describe the problem or send a photo? Reply or call (123) 456-7892.

Sample Customer Service SMS Message #6

Hi Max, we're experiencing temporary service disruptions. We expect everything back to normal by 3 PM today. Thanks for your patience! Questions? 

Sample Customer Service SMS Message #7

Hi John, Our apologies for the delay! As a thank you for your patience, we’d like to give you 20% off your next order. Just use this code JOHN145 here: (Link)

Why These Examples Work

Customer support texts will be different from sales or marketing text messages.

The goal of most other text messages is to inform the customer of something, while customer service messages aim to help the customer with a specific task. 

Use polite and conversational texts to make your messages friendly and accessible. If you're responding to an issue they have, be genuinely apologetic. 

However, make sure you don't spend all your text messages apologizing. You'll have to provide the customer with an actual solution to leave your customer satisfied.

You can also include freebies and discounts to compensate your customers for their troubles. 

This shows them your organization values them. Unannounced coupons and deals go a long way toward building or repairing customer trust.

Sample Time-Sensitive SMS Message #1

We just published a new blog post on 5-minute hacks to boost your confidence. Here's the link to read it now: (link). Text "STOP" to unsubscribe.

Sample Time-Sensitive SMS Message #2

Our book just made the bestseller list! To celebrate, we’re giving away a digital copy free. Get yours: (link). To opt-out, text 'STOP'.

Sample Time-Sensitive SMS Message #3 

Hey Brandon, we have a special holiday sale this weekend only! 20% off everything in our store or online: (link) To opt-out, text 'STOP'.

Sample Time-Sensitive SMS Message #4

Just sent you an email I think you'll love. Check your inbox now for an exclusive VIP offer. Or go here to see this: (link) To opt-out, text 'STOP'.

Sample Time-Sensitive SMS Message #5

Enter to win for a chance to win a VIP cruise to Alaska. Reply CRUISE to enter. Rules: (link). Text "stop" to unsubscribe.

Sample Time-Sensitive SMS Message #6

Join us in making a difference. Text GIVE to donate a meal to someone in need with every purchase you make this month. Are you in?

Sample Time-Sensitive SMS Message #7

New Product Drop: Be the first to experience our latest smartwatch. Exclusive 15% off for the next 24 hours. Check it out: (link). 

Sample Time-Sensitive SMS Message #8

Hey Jesse, craving pizza? Enjoy a 2-for-1 deal at Tony's Pizza today only! Order through this link: (link)

Sample Time-Sensitive SMS Message #9

Last call: Claim your free book 'Mindful Living' before midnight. Download here: (link). Start your journey to mindfulness now! To opt-out, text 'STOP'.

Why These Examples Work

Time-sensitive text messages aim to get your customers to act quickly. 

Usually, this will be in the form of time-sensitive deals, coupons or unique VIP experiences. Your message should trigger the feeling of FOMO (“fear of missing out”), if they don’t act now.

You can also use special events like a customer's birthday or holiday to send timely text messages with a special offer. 

SMS contests are another good way to engage your recipients with your messages. If you are running a contest, make sure to give customers the ability to opt-out and the rules. (Also, check the legal rules on running contests in your country before you run a contest like this.) 

Sample Follow up SMS Message #1

Hope you're enjoying the free trial :) Just wanted to see if you had any questions I could help with?

Sample Follow up SMS Message #2

Your free trial period is just about to end! We hope you've enjoyed your experience so far. Is there anything holding you back from upgrading your account? 

Sample Follow up SMS Message #3

Thanks for your interest in our product. Here's a link to our tutorial library to help you get started: (link).

Sample Follow up SMS Message #4

Hi Eliza! Just reaching out to see if you’re still thinking about the Sport Sedan. We only have a few in your favorite color. Interested? Reply to this text.

Sample Follow up SMS Message #5

Hello Molly! Thanks for attending our demo on ProjectTracker Pro. Ready to discuss how it can fit into your team's workflow? Reply to this text for details.

Sample Follow up SMS Message #6

Hey Alan, we just updated our pricing and added new features. Let's revisit how our software can meet your evolving needs. Available for a quick update call?

Sample Follow up SMS Message #7

It's been a while since we connected. Still interested? Start our service today for 20% off here: (link)

Why These Examples Work

If you have a product with a free trial offer, you can use text messages to help move your most qualified leads through your sales pipeline.

The goal of these simple text messages is to overcome buyer’s objections. You can also direct customers towards support materials, tutorials and other documentation to help answer any questions they may have.

By overcoming resistance early in the process, you can move past friction points and get more paying customers.

Pro tip: If you’re automating these types of follow-up text messages, you can use custom fields inside Salesmsg to pre-populate your customers’ names.

The other samples reference one-on-one meetings with the potential customer. If you’ve met a potential client before, it gives you a good reason to reach out to see if they’re still interested in your product or service. You can think of these sample text messages as simple nudges to move them through your sales process.

Sample Review or Feedback SMS Message #1

Hi Ann, hope you’re enjoying our service so far. On a scale of 1 to 5 (5 being best), how would you rate us? To leave your feedback, please reply with a #.

Sample Review or Feedback SMS Message #2

Thanks for your recent purchase :) We’d love to hear your feedback. What’s one thing we could do to make your experience even better?

Sample Review or Feedback SMS Message #3

Yearly check-in time! As we strive to improve, your input is invaluable. How would you rate our service on a scale of 1 to 5? Reply with a #. Thanks!

Sample Review or Feedback SMS Message #4

Miss you at GymX! It's been a while since your last session. On a scale of 1-5, how likely are you to recommend us? Text back your #.

Sample Review or Feedback SMS Message #5

Customers are giving us 5 stars across the board! Want to add your review to the list? Give us your feedback here: (link)

Sample Review or Feedback SMS Message #6

We're always trying to improve, and you can help! What's one thing we could do better? Text us back.

Want an easy way to simplify and automate your business texting? Sign up for a free 14-day free trial today. 

Why These Examples Work

Feedback and review messages are vital to improving customer experience.

They allow you to get inside your customer's minds to determine what they like, dislike and want from you. It's a great place to take stock of where you stand and what you can do better.

But, you need to make these review messages as easy on the customer as possible.

Remember, they're not gaining anything from this.

They're doing this purely to help you.

So make it simple for them.

You can ask customers to review your service on a scale of 1 to 5, like in the example above. Or link directly to your reviews page or survey to give your customers an easy way to provide feedback. 

The timing is important for these messages. Ideally, you want to ask customers for feedback after they’ve had a chance to check out your product or service.

Think about sending an automated text message asking for feedback between 4-6 weeks after your customers purchase your product or service. (Be sure to set it up, so it does NOT send to anyone who has refunded your product during that time.)

Please note: This timeframe may vary based on what your product or service does—and how long it takes to test it. 

Sample Order Confirmation SMS Message #1

We've received your order! Here's the link to track the status of your shipment: (link)

Sample Order Confirmation SMS Message #2

Patrick, your customer support request has been received. A member of our customer service team will be in touch within 24 hours.

Sample Order Confirmation SMS Message #3

Your payment of $1,200 has been received. Your updated balance is now $547. Please contact us at (link) for any issues.

Sample Order Confirmation SMS Message #4

Thanks for your purchase, Sergey! We've successfully processed your order. Track its journey to you here: (link). Any questions? Reach out to us anytime!

Sample Order Confirmation SMS Message #5

We've received your payment of $350. Thanks! Your current balance is now $150. For any queries, feel free to visit our help center at (link)

Sample Order Confirmation SMS Message #6

Hi Kaitlin! Thanks for subscribing to our newsletter! Enjoy exclusive articles + tips in each issue. Manage your subscription here: (link). 

Sample Order Confirmation SMS Message #7

Thanks for ordering! Your items just shipped. You can expect them within five days. Want to get started now? Go here: (link). 

Why These Examples Work

Sending text confirmations is pretty similar to reminder messages.

Why?

They both aim to communicate something meaningful to the customer.

However, unlike reminders, text confirmations can be pretty detailed. For example, you may need to include:

• The booking or transaction ID - for easy reference purposes.
• Your company name - lets them know who the sender is.
• Links to support pages - for further assistance and clarity of information.
• You can also include a thank you note as a courtesy.

But remember: Only give the information that’s necessary and relevant to that specific customer.

Often these text messages will be automated and more transactional in nature. However, that doesn’t mean they have to be boring. You can always inject your personality if it fits your brand. Or at the very least, keep it tight and simple.

Sample Payment Reminder SMS Message #1

Hi Jeff, this is a payment reminder for your credit card ending with XXXX. $150.70 is due on 10/20. Please follow the link to make your payment: (link). 

Sample Payment Reminder SMS Message #2

Hey Julia, your policy #AB45 is up for renewal on 2/21. Please contact your local branch or visit: (link). Already renewed? Please ignore this message.

Sample Payment Reminder SMS Message #3

Quick reminder! Your service will be disabled in 14 days if the card on file isn't updated. Please visit the link to update your information: (link)

Sample Payment Reminder SMS Message #4

Hello Jeremy, Quick reminder from GreenBank: Your loan payment of $220 is due 12/01. Manage your payment conveniently online: (link). Questions? Text back.

Sample Payment Reminder SMS Message #5

Hi Nina, we noticed your stored payment method expires soon. To avoid any interruption in your services with us, please update your info: (link). Thanks!

Sample Payment Reminder SMS Message #6

Friendly reminder: Your membership is up for renewal on 12/31. Renew right now and get a free gift: (link).

Why These Examples Work

Payment reminders can be tricky because it's easy to make them sound harsh.

After all, you're asking the customer to pay up—there's no nice way to put it, right?

Except, there is.

Instead of harshly reminding the customer to pay up immediately, gently inform them about it. You shouldn't try and force them—simply nudge them to pay.

The key here is to ensure your message doesn't make them panic. 

Your message should ease any concerns, remind them of what they owe, and give them avenues to contact you if they have questions. This way, they have the information they need to take action on your payment calmly.

Sample Customer Reward SMS Message #1

Thanks, May, for being a loyal customer! Here's a reward - receive a 30% discount on your next order. Simply use the code MAY30 here: (link)

Sample Customer Reward SMS Message #2

Hey VIP, show this text to your server at Family Restaurant to receive a complimentary drink or dessert with your next meal.

Sample Customer Reward SMS Message #3

Jack! You just earned 15 reward points you can use towards your next purchase. You can check out your reward status here: (link)

Sample Customer Reward SMS Message #4

Happy Anniversary, Mike! You've been with us for 3 years now. To celebrate, enjoy 25% off your next order with code MIKE25. Valid through 11/15.

Sample Customer Reward SMS Message #5

Happy Birthday, Emma! We've added 20 bonus loyalty points to your account as a birthday treat this month. Check your balance and perks here: (link). Enjoy!

Sample Customer Reward SMS Message #6

Hello Chris! We're thrilled to invite you to our VIP Night on 12/05. Enjoy exclusive previews and 15% off if you RSVP now. (Offer ends Friday): (link). 

Sample Customer Reward SMS Message #7

Want to be our next VIP? Reply JOIN for deals, early access to sales, and more. (For customers only.)

Why These Examples Work

The goal of the VIP messages is to make your customer feel special.

Maybe, they’ve been a great customer and you want to reward them. Or, they’ve been with you forever and you want to show how much you value their loyalty.

These messages are part thank you and part special offer. 

They not only help to deepen the relationship you have, but they can also lead to more sales by offering exclusive discounts that you’ve created just for them.

You can also include a deadline for your offer to create a sense of urgency that will nudge them to take action.

What to Know Before You Start Sending Business SMS

It's easy to get excited about SMS and want to start texting customers right away.

However, recent regulations have added a bit more red tape to business texting. 

To start sending texts, you must get a few things right. The good news is that many businesses aren't up to date on the latest regulations, which means even less competition for you.

Here are some essential elements of SMS compliance you need to keep in mind:

• Choose the right type of phone number for texting, you can choose between short codes, toll-free, and a local number
• Get your business approved by the carriers to start sending text messages. 
• Become a master of reducing your bounce rate and opt-out rate.
• Know the right types of messages to send so your texts don't get flagged.
• As I mentioned, get permission to text your leads and customers.

At Salesmsg, we walk our customers through how to handle all this compliance, so it’s as simple as possible. Once you’re set up, texting itself is very easy.

To learn more about SMS compliance and getting approved to send business text messages, check out my post, the ultimate guide on getting your text messages delivered.

1. The KISS Principle: Keep It Short And Simple 

‍Text message marketing is unlike any other form of marketing. While you can be more descriptive in formats like email marketing, text marketing has to be clear and concise.

You have a character limit of only 160 characters for each text message.

That's it.

You have to catch their attention, engage with them, and prompt them to take action with the same number of characters in this sentence!

That's why it makes sense to:

• Drop unnecessary details
• Use power and action-oriented words
• Only include information relevant to the customer

If you don't do this, you won't be able to convey your information and engage customers quickly enough.

Remember, texting is dialogue-based too, so you don’t need to communicate everything in the first message.

2. Convey Emotion and Tone Through Your Message

People text because it's casual, friendly and convenient, right?

And that's precisely what a business SMS should be—warm, accessible and expressive.

If you want people to engage with your texts, you must make them more human. 

Think about it.

What text message would you pay more attention to?

One that's warm and friendly?

Or one that's devoid of any emotion and is obviously written by a first-gen AI?

But how do you convey emotions in a business SMS?

Using expressive words like "happy," "sorry" and "excited" is an excellent place to start. Mentioning emotions is a good way to prompt the customer to relate and empathize with your message. Once they start relating to it, they'll engage with it! 

However, there are other options.

You can also use emojis and GIFs to convey your message without exceeding the character limit. 

3. Align Your Business SMS With Your Brand’s Style

Another essential thing to remember is to align your texts with your brand's style. 

For example, if your brand is a fun and friendly company, your text messages should reflect that. They should use friendly words, warm expressions, and emojis like this: 

Date plans tonight?? 💕 Head to Parisio to taste some real French romance. Get 15% off total bill via YourFoodApp: (link).

But why is this important?

Because it establishes consistency.

Your customers aren't engaging with your company solely through texts. A light-hearted, funny SMS message will look out of place if they're used to professional and formal interactions with your brand.

You'll be interfering with their expectations of your brand, thereby confusing your company's identity in their minds.

4. Use The Right Text Signature

Often, your customers won’t have your business’s number saved.

Which means that your text signature plays a massive role in your text message conversions.

Why?

It shows the reader who this message is from—making your business message look more legitimate. 

However, writing SMS signatures differs from constructing email signatures.

Unlike email signatures, text signatures must be brief due to the character limit. Remember, since you only have 160 characters to work with, the bulk of it has to be dedicated to your message—not your signature. 

Can you imagine using this as a signature for your SMS:

Will send a text immediately. Thanks!

Joey, ABC Services, 1234 Park Avenue, CA, joey@thisisjoey.com, (789) 5557777

No, right?

You won't have much space for your actual message!

A much better option would be: 

Will send a text immediately. Thanks! - Joey @ ABC Services 

It shows the reader who is texting them in as few characters as possible. Aim to replicate this for all your business texts.

Start Using These Business Text Message Samples Today

Text message marketing isn't rocket science.

All it takes is a few simple and engaging lines to hook your customers in and get them to interact with your messages. 

Using these sample text messages above will help you deepen your relationships, make more sales, and actually have fun with your marketing and support process.

Since sending business SMS messages is so easy you’ll be able to engage with your customers at a higher volume, while learning more about them, and what works, along the way. 

We recommend using a dedicated texting platform like Salesmsg to create, personalize, and automate text messages and streamline your SMS marketing strategy.

Want to know more? Sign up for a free 14-day trial right here.