The Benefits of SMS Marketing in 2025

It’s amazing to think that texting has been around for three decades.

33 years to be exact. Yet to this day, so many marketers, sales reps, support teams and business leaders still have never tried texting for their businesses.

What does this mean for you?

If you are texting for your business, it means you’re ahead of the curve. You may even be beating your competitors by embracing SMS marketing first.

It also means you still have time if you haven’t started texting yet. Three decades in, texting is still considered “new” in many industries.

So if you’re trying out SMS marketing for the first time, or you’re looking to double down on texting for your business, 2025 is the best time to get started.

Here at Salesmsg, we’re seeing trends in the industry that make sms marketing even more valuable in 2025 than in years past. You’ll find out why below. You’ll also see how the benefits of SMS marketing can boost your results for your marketing, sales and support teams. 

Let’s dive in.

1. Gives You Unmatched Reach: Connect With Anyone, Anywhere

SMS marketing has always had one of the highest engagement rates of any marketing channel. That’s not changing anytime soon.

It’s estimated that 90% of text messages are read within the first few minutes of being delivered. That’s why SMS consistently gets better results than emails. (When was the last time you got a 90% open rate on an email campaign?)

The average text message also has a 45% response rate, or 6x the response rate of email. That means if you use SMS for business, your marketing messages are getting read. Plus, your leads are engaged and actually responding.

SMS messages reach every kind of audience.

From a technology perspective, your customers can read your text messages on every single one of their mobile devices—whether they use Smartphones or not.
(The same cannot be said for RCS messages, social alerts, or in-app messages.)

Baby Boomers, Gen X, Millennials, Gen-Z and Gen-Alpha kids all send and receive text messages. It almost doesn’t matter who your ideal customer happens to be. You can still expect to connect with your target audience via text messages.

SMS: It's for marketing, sales and support.

Here at Salesmsg, we recommend using SMS messages to reach your customers at every step of your customer journey. We call this “textizing your business.”

When you textize your business, your marketing team uses SMS in their marketing messages. Your sales team uses SMS marketing to reach out to their newest leads. Your support team sends well-timed texts to cut down their response times.

Throughout your customer journey, you might also use texting for:

• Instantly qualifying your new leads for your sales team
  
• Sending SMS welcome sequences to leads
  
• Nurturing leads until they become customers
  
• Running SMS campaigns to re-engage cold leads
  
• Promoting new products, sales or discounts to close customers
  
• Running SMS broadcast campaigns to engage customers
  
• Replacing phone calls with SMS messaging for support
  
• Creating a seamless customer experience
  
• And much more.

2.  Adaptable for ALMOST Every Industry and Team

SMS marketing can be used for nearly any kind of business.

For example, we have worked with Salesmsg customers who used text messages to market real estate, software, physical products, financial services, salon treatments, legal services, gym memberships, master degrees, spa services, home repair services, retail, marketing services, high-end events, therapy sessions, healthcare, insurance, retail goods—and just about every other product and service you can imagine.

At Salesmsg, we have found SMS marketing works best for established businesses with teams.

We suggest you have a staff of at least 10 people before you try our texting platform. This way, you can use texting for your marketing, sales and support teams for the best results. (That said, you can use texting for smaller teams, but you may want to limit your use to just one use case.)

If you run a company of 100+ employees, clients or franchises, you can scale your use of texting to work for all your departments in the same way.

Why use SMS marketing? 

That depends on your industry.

In healthcare, doctors, dentists and other professionals use texting to secure appointments, send out appointment reminders, and follow-up with patients.

In education, universities and colleges use SMS blasts for announcements and event reminders for students.

In retail, SMS broadcasts are sent out about sales, discounts and other events.

In real estate, you’ll see agents texting their clients about listings, sending out text reminders about open houses, and texting with 1-on-1 with clients to close deals.

In 2025, you’ll see more industries embracing SMS like this—especially as more customers demand the instant alerts and support you get from texting.

It’s estimated that over 91% of customers already want to receive text messages from businesses. That number isn’t going down. If anything, texting is just becoming more necessary as customers expect to text back and forth with businesses. 

3. 1-on-1 Personalization At Scale 

This year, there’s a demand for personalization in selling.

According to a recent survey, 82% of consumers who responded said they want brands to provide personalized services and customized offers.

Now more than ever, customers want to know you understand them—and can provide a level of service that’s customized just for them.

With texting, you can give your customers this kind of personalization at scale.

Think like a customer for a moment.

Let’s say you received this text from your favorite store:

“Hey Jamie! We’re running a 24-hour sale tomorrow! Come by and get up to 40% off your favorites like fitted T-shirts and jeans!”

You know you’ve bought T-shirts and jeans at that store before.

Would you be grateful if the store let you know your favorite items are on sale? Or maybe even delighted? Ready to run to the store for the sale? Possibly.

With Salesmsg, you can give your customers this type of personalized experience with SMS.

For example, you can personalize your text messages based on customer interests to help build long-term brand loyalty. Knowing a customer’s buyer history, you can include buying details like fitted T-shirts and jeans. 

You can add merge fields to your text messages to include your customer's first name, last name, email or other details.

You can segment your list and create automated workflows that are only sent out when your customers take specific actions. 

Think of it like a choose your own adventure through SMS messaging. With every SMS message, your customers go deeper into your world and are that much closer to becoming a customer, or if they're already a customer, a lifelong buyer.

Need more personalization? Add images.

To customize each message even further, you can add images, videos, GFs, PDFs and other attachments to your text messages inside Salesmsg. (These are called MMS or “multimedia” messages.)

The limit for a SMS message is 160 characters. With a MMS, you can get 1600 characters. This  allows for greater engagement because people are often attracted to visual content, while the added space allows you to convey more details in every message.

4. Email Campaigns = Better with SMS

If you’re running any kind of campaign in 2025, texting can help boost your response rate.

Whenever you're communicating with your leads and customers, SMS can help draw attention to other channels and amplify your results. SMS marketing pairs nicely with emails, ads, social and any other marketing strategies you may be using.

For example, say you’re running an email campaign to promote your new product, service or offer. You can also send out a SMS broadcast on the first and last day of your promotion to draw attention to your email campaign.

Think of it like an integral part of your overall marketing strategy.

How to use SMS marketing with other channels: 

• Add 1-2 SMS marketing messages to your existing email campaigns.
  
• Send text reminders to urge customers to show up for webinars or sales demos.
  
• Give your customers the option of SMS or phone-based support.
  
• Use quick texts to get customers on the phone with your sales team.
  
• Run VIP-level promotions that you text out to customers first.
  
• Give your best customers cross-sells or upsells through SMS and email.
  
• Announce product or feature launches in email. Follow-up with SMS.

5. Instant Authenticity in the Age of AI 

In 2025, AI content is everywhere. Chances are you’re already using AI to write your website pages, emails, and social posts. 

Now that AI-generated content is filling up inboxes and newsfeeds, people are craving authenticity. They want to connect with actual people in content.

You can give your customers this feeling of authenticity just by sending SMS.

SMS is a very personal medium. You likely text your friends and family every day. SMS may even be your main source of contact with your loved ones. That’s why text messages feel like an authentic 1-on-1 connection. Text messaging has this personal touch built-in. 

It’s easy to be authentic in 160 characters.

As a business, it’s not hard to maintain this feeling of authenticity in SMS marketing.

Every text message is only 160 characters. Unlike long emails, videos or social media, you don’t have to educate and entertain your customers to create this authenticity.

You simply have to focus on what your customers need to hear, and deliver that message in 160 characters—one to three sentences tops. Easy.

Ironically, you can even use AI to write your text messages for you. Yet, this form of communication still will feel like a human, authentic connection. 

At Salesmsg, we have an AI Texting Assistant to help you write your marketing messages. It’s an effective tool to expand your ideas, change your tone, or turn a few keywords into your next authentic 1-on-1 message to your customers.

6. Long Sales Cycles + Speed to Lead

In 2025, the sales landscape is changing.

Sales cycles are getting longer—especially for B2B sales that often require many approvals to close deals. At the same time, clients expect a smooth, seamless buying process from sales teams. That expectation starts from the moment a lead comes in the door, so sales teams have to jump on new leads.

It’s a delicate balance between racing for speed to lead and pacing yourself to manage longer buying cycles.

Texting can help your sales teams shortcut this entire process.

Here at Salesmsg, we have seen how SMS can help teams manage these customer’s preferences. We have clients who use our texting-and-calling platform to sell high-end, big-ticket items like real estate, cars or software for example.

Selling big-ticket items like these takes more time, more details, and more communication.

To sell effectively, you often have to:

• Qualify your leads 
• Capture your leads’ attention 
• Show how your product or service matches their needs
• Overcome their objections to buying
• Answer the client’s questions 
• Address the client’s concerns
• Repeatedly follow-up to stay top of mind in the clients’ minds. 

SMS messages make this communication easier.

Want faster speed to lead? Send this automated text to touch base with new leads and instantly qualify them: “I noticed you just signed up for a demo! What do you hope to get out of it?”

Need to capture attention? Fire off a text message to get a lead on the phone: “Hi! Our meeting is in 5 minutes. I’m planning to call on this number. Does that still work for you?”

Overcoming objections, answering questions, or addressing concerns? Your sales team can text back and forth with several leads at once to handle all these—and work multiple deals at once. (That’s much more efficient than trying to build long-term relationships on phone calls.)

Need to follow-up? You can send out as many automated SMS messages as necessary to close deals. For example: “Hi! I noticed you haven’t signed the contract yet. How can I help?”

In 2025 and beyond, texting is the best solution for moving buyers through a long sales cycle, automating follow-ups, improving speed to lead, and catering to shorter attention spans.

7. Texts = Trustworthy in 2025

In a time where email inboxes are clogged with spam, social media feeds are filled with ads, texting is still a sacred place where you talk to your friends and family.

No matter how many businesses try SMS marketing, texting is going to remain this trustworthy space. The mobile carriers already took action to make sure of it.

Mobile carriers don’t like spammers, phishers and other bad actors sending their cell phone customers unwanted texts. In response, the carriers created regulations to ensure that all businesses take certain steps to text their leads and customers.

In return, the carriers give your business the deliverability you need to make sure your text messages actually reach your audience. 

Yes, this creates more steps between you and sending texts to your customers. But it also helps to form a foundation for a more trustworthy marketing channel.

Inside the Salesmsg platform, we make this entire compliance process as easy as possible. Our platform has built-in features that walk you step-by-step through these regulatory guidelines, so you can start texting and maintain high deliverability.

Beyond that, Salesmsg has features that make it easy for your users to opt-in to receive your text messages and opt-out, if they no longer want texts. This helps your business stay compliant.

For example, with Salesmsg leads can opt-in using text-to-join keywords, opt-in checkboxes on forms, and by simply texting your business number (if it’s textable). While opting out is as simple as texting “STOP.”

Frequently Asked Questions

1. What makes SMS marketing better than email or social media?

SMS marketing has higher response rates than email and social media. Plus, when it comes to email you not only have to compete for attention in the inbox, but there's a higher chance of your message going to spam or landing in the promotions tab. With social media, you're always at the mercy of the algorithms, and you never control or have direct access to your followers. 

2. How can small businesses afford SMS marketing?

SMS marketing is more affordable than any other paid marketing channel. With Salesmsg, you can get started for as low as $25 per month. Plus, texting can scale up or down, depending on your business needs. 

3. Is SMS marketing compliant with privacy laws?

Yes, SMS marketing is compliant as long as your business takes the necessary steps to achieve compliance. First, your business must be registered with the carriers, which can be done easily with a tool like Salesmsg. Salesmsg supports A2P 10DLC, and toll-free verification and offers support in creating compliant SMS opt-ins. Finally, your text message content can’t include prohibited content or cross over into prohibited use cases. 

Conclusion: Why Choose SMS Marketing for 2025

If you’re not using SMS yet, then 2025 is the year to start.

With its speed, ability to personalize at scale, authenticity and trustworthiness of the channel, and more, it’s hard to find another channel that can keep up.

Yes, we’ll see text message marketing evolve, and technology will continue to adapt to meet your business needs and customer preferences.

Texting will continue to exist and thrive, helping link all your marketing, support, and sales efforts together across different platforms—all while elevating the quality of your communication across your entire business. 

Hopefully, you’re inspired to double down on your SMS marketing efforts this year. Still need to get started? Sign up for a free 14-day trial of Salesmsg and see the difference SMS can make for your business.