Last-Minute Marketing Wins: How to Use SMS to Save Your KPIs
In this guide, we show you how SMS marketing can rescue your KPIs during last-minute marketing rushes for the year.
“How on earth am I going to hit my numbers this quarter?”
As marketers, that’s the question that keeps us up at night. It might be the first thing on your mind when you roll into work.
Or at the very least, it’s what you’re thinking about when your boss, board or investors ask you for a meeting to discuss numbers.
And let’s face it. Numbers have not been kind to marketers this year.
If you’re looking to rescue your KPIs in Q4, I have a few simple ways you can use texting or SMS to make that happen.
In today's video series, I’ll show you how to use Salesmsg to set this up, so you can hit your numbers in a matter of days rather than months this quarter.
Video #1: Two Ways to Collect SMS Leads in Q4
Key Takeaways from Video 1:
- Reach 98% of Your Audience: With an average 98% open rate, texting gives you the instant visibility you need to reach your audience.
- Start Your Texting List Now: It’s not too late to collect SMS leads, so you can start texting your audience before the end of the year.
- Ask for the Digits on Your Web Forms: Collect SMS leads everywhere you collect email leads on your website. Add a consent checkbox for SMS, so you have permission to text them.
- Use Text-to-Join Keywords: Inside Salesmsg, create a keyword like “DEMO” that your audience can text to join your texting list instantly.
- Add Your Text-to-Join Keyword Everywhere: Use your text-to-join keyword in high-traffic areas like your site or social channels. Make sure to include your keyword in your top piece of content.
Once you have your SMS leads, you’re ready to move onto Video #2—to turn those new leads into customers before the end of the year.
Video #2: Use SMS Broadcasts to Close the Year Strong
Key Takeaways from Video 2:
- Instant Attention: Texts are 12x more effective than email at getting a response. This helps you grab your audience’s attention when it matters.
- Simple Setup: With Salesmsg, setting up a broadcast is quick and easy, making it ideal for any marketer looking for fast, end-of-year results.
- SMS Broadcasts for Existing Leads: Have leads in your sales pipeline who never converted? Send a follow-up SMS broadcast to close these leads in Q4.
- VIP Offers to Current Customers: Send SMS broadcasts to your current customers with exclusive VIP promotions, upsells, cross-sells, bundles or early access deals.
- Black Friday + Other Holidays: Create quick offers for Black Friday, Cyber Monday or just the end of the year for your B2C or B2B clients.
SMS broadcasts can be powerful on their own, but they become even more effective when you start segmenting your list. For that, let’s move on to Video #3.
Video #3: Target the Right Segments for Q4 Success
Key Takeaways from Video 3:
- Personalization at Scale: With segmentation, you can send targeted texts to fit each audience’s needs. This makes your audience feel like you’re speaking directly to them.
- Higher Conversion Rates: By focusing on segments like new leads, VIP customers, and demo attendees, you maximize each text message’s impact—and boost your numbers.
- Identify Your Top Segments First: For example, look at new leads, warm leads, demo attendees who didn’t buy, and loyal VIP customers.
- Customize Texts for Each Segment: Welcome new leads with an offer or send an SMS broadcast with your best content to your leads who attended a sales demo, but never bought.
- Send Follow-up SMS: Have webinar attendees who didn’t buy? Or warm leads in the pipeline? Send a SMS broadcast tailored for their needs.
Got a segment in mind? If you already have permission to text those leads, you can dive into Salesmsg and send that segment a SMS broadcast tomorrow.
Video #4: Automate Your Texts for Faster Results
Key Takeways from Video 4:
- Make Workflows Work Again: Add a text message to existing underperforming workflows to revive old campaigns.
- Just Add One Text: With Salesmsg, you can drop a text message into any existing workflow you already have built in HubSpot, Salesforce or other CRM.
- Welcome New Leads with a Text: Already have a welcome email campaign? Add a text that invites new leads to engage or explore your top content.
- Automatically Re-engage Leads: Set up automated texts for leads who haven’t interacted recently with a link to a high-value resource.
- Move Leads Through Sales Process: For example, if a lead downloads a resource or clicks a link, automatically send a text to invite them to the next step in the sales process.
Anyone on your team can set up automated texts like this with Salesmsg and your CRM in as little as an afternoon. Once you do, you’ll have automated texts working for you, so you can reach your end-of-year goals faster.
How to Get Started with Salesmsg
Already a Salesmsg customer? Then you’re in the best place to start using SMS broadcasts and automated text messages to smash your end-of-the-year goals.
For quick wins in Q4, I suggest starting with SMS broadcasts.
If you already have permission to text your leads or customers, sending out a SMS broadcast with a Black Friday promotion or other end-of-the-year offer is a fast, efficient way to help hit your numbers.
Inside Salesmsg, you can set up a SMS broadcast in a matter of minutes.
As you can see below, it’s as easy as choosing the specific phone number to send your broadcast from, the segment you want to send to, and crafting a quick text.
You can even use our AI Texting Assistant to help write that text message for you.
For ideas on specific SMS broadcasts to send, check out our 6 Essential SMS Broadcasts your customers will thank you for sending.
If you’re not a Salesmsg customer yet, you still have time to get set up with Salesmsg so you can start texting by the end of the year.
Want to check out Salesmsg?
The best way to get started is to book a live demo with our team. Our in-house SMS experts can show you step-by-step everything you need to use texting for your specific business. Of course, that includes how to use texting to hit your numbers.
Go right here to book a demo or text DEMO to 561-680-6681 to set up your private walk-through of Salesmsg.
Then let’s go smash your KPIs for Q4.
